This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country’s landscapes and what they have to offer the food and drink industry around the world.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
Industry happenings at NZME, Tremor Video, BNZ and Magnify.
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.
Online dating, apps like Tinder, and programmes like The Bachelor and Married at First Sight suggest humanity has drifted away from the traditional modes of meeting a match. Now, Knorr, an international food product brand, has introduced another method to finding love in a cute video #LoveAtFirstTaste.
Ever wondered what it’s like for prisoners in solitary confinement? The Guardian is letting its audience step inside a cell, via virtual reality, and experience solitary confinement in disturbing detail.
Over the last quarter of a century, marketers have had their names etched into the honour roll of the TVNZ-NZ Marketing Awards. And the 2016 search has begun for 25 new names to be added to this prestigious list. NZ Marketing magazine/StopPress and the Marketing Association invite all marketers from all industries to submit entries into the 15 category awards, six judges choice and four career achievement awards as the call for entries opens for the 2016 TVNZ-NZ Marketing Awards.
Rupert Deans, founder of Christchurch digital agency One Fat Sheep has raised over $1.2 million in seed funding for his new start up Plattar, a Melbourne-based augmented reality platform, with News Corp Australia leading the investments charge.
With the announcement of the Webby top dogs, we take a look at a few of the winning efforts for advertising and media.
This year the Toronto Silent Film Festival is celebrating films that have been lost and to uncover them, Instagram users are invited to play in the festival’s Escape Room.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.
Despite the decline in print, many still enjoy cosying up with the weekend edition of the paper on a Saturday or Sunday. It remains, in some ways, a weekly ritual, a peaceful escape from the incessant digital buzz. Using this as its premise, Portuguese publication Jornal I has released a quirky campaign via Y&R Lisbon showing illustrated version of world leaders engaging in what appears to be their weekend rituals. Russian president Vladimir Putin is shown meditating while his nuclear weapons ominously linger in the background; Angela Merkel picks daisies; Pope Francis supports the Argentine football team; Obama spends time with his beloved dog; and Kim Jong-Un makes a snowman.
Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
Spark’s public relations arm today announced a number of changes to its leadership team, including the departure of Spark Digital CEO Tim Miles and Spark Ventures CEO Rod Snodgrass at the end of the year.
Industry happenings at Coca-Cola Amatil, Bloggers Club, Method, Cheapflights, MediaMath, Jade Software, Eyeota, TEDx Auckland and Mobile Embrace Limited.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Fonterra has released a new campaign via Colenso BBDO for its Anmum milk formula, which launched in New Zealand this year. Each ad features a different parent dealing with the daily conundrums of looking after a child, and shows how the formula can be an aid.
Three New Zealand PR agencies are hoping to open opportunities for local businesses looking to expand into offshore markets. Blackland PR, Cadence Communications and Ogilvy PR Australia have teamed up, while Boyd PR has opened an office in China.
Sony and FCB have unveiled a new project, DEFY, to show how deaf people can enjoy music with a dancer who literally feels the music.
Self-examination continues to play an important role in detecting some of the early signs of breast cancer. The problem, however, is that many women still do not know what to check for when investigating their breasts for lumps. And this issue is further exacerbated by the fact that it remains a taboo to show women’s breasts in full in mainstream media. What this means is that cancer awareness societies have a very difficult job when it comes to teaching women how to search for those tell-tale signs. Quite often, they have to use metaphors or euphemisms that are miles removed from actual breasts. Well, Buenos Aires ad agency David has found a possible solution: using a man’s chest instead of a woman’s.
Ben Reid, creative director at design agency Milk talks authenticity and changing consumer behaviour through brand and packaging.
The New Zealand Fire Services is set to educate New Zealanders about fire safety after FCB won $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile.
While New Zealanders are up in arms about Wicked Campers offensive vans, Z Energy might be the first to rise up and take action.
While a few months have past since the 2015 Rugby World Cup, All Blacks Tours is making sure our national team stays front of mind with a new campaign called ‘Be there’, with the aim of drumming up excitement for the team’s 2016 tour. A new TVC has been released featuring fans revelling in nostalgia, recalling their favourite memories from their experiences at the World Cup before being interrupted by some very tall men wearing black.
