Movings|Shakings: 9 April

Results are in

The Marketing Association has announced the results of its election process, which is held biannually to determine who will hold key leadership positions across the organisation for a two-year tenure. The final list of names provided cross-industry representation, with various major companies, such as Coca Cola, Colenso BBDO and Telecom, winning spots.

In her 2014 annual report, Debra Hall, the Marketing Association chair, commended the organisation for successfully executing its five-year strategy to strengthen and grow the association into what it is today.

One of the highlights that she pointed out was the fact that the Crown had added the category ‘marketer’ to its list of professional registrations, illustrating an increased recognition of marketers as respected professionals sitting alongside doctors, lawyers and accountants.

At the end of her report, she turned her attention to the role board members—Image Centre’s Mike Hutcheson, Sealord’s Stuart Yorston and Coca Cola Amatil’s Wendy Rayner—would play in further progressing the Marketing Association over the next few years. 

“Although not called directors … board members are focused on providing direction: a direction that inspires and excites our team, with an eye on substantial future growth as we expand our coverage still further to more marketers, more businesses, in more places,” she said.           

Final results:

Mike Hutcheson, Image Centre 
Stuart Yorston, Sealord 
Wendy Rayner, Coca Cola Amatil 

Dean Andrews, New Zealand Post 

Sally Nash, Royal New Zealand Foundation of the Blind 
Jackie Shaw, New Zealand Post 

Ben Cochrane, The Business 
Maggie Christie, Colenso BBDO/Proximity 

Richard Conway, PureSEO 
Wayne Pick, Colenso BBDO 
James Perrin, ANZ 

Cherie McClintock, Royal New Zealand Foundation of the Blind 
Paul Scoringe, Heart Foundation 
Mike Keech, Surf Life Saving 
Lisa Ramsell, Coastguard New Zealand

Jill Ford, Red Cross 
Julie Sudfeldt, IBM 

Mark Garland, Individual member 
Rosina Webb, Energise 
Shaun Fitzgibbon, Telecom

Anne Newman, Volom

A tale of two Rebeccas

Fairfax Media’s leading editorial contingent has grown with the addition of Rebecca Kamm (pictured left), who joins the organisation as the new Sunday magazine editor.

Before joining Fairfax, Kamm served as the editor of contemporary culture publication NO magazine and also worked as a feminism and pop-culture columnist for The New Zealand Herald. Her connection with Sunday magazine goes back some time — prior to NO and the Herald, she was a regular features contributor under the editorship of Rose Hoare.

“I’ve always loved Sunday’s unique tone of voice,” she says. “Its balance of humour, intelligence and insight makes for particularly engaging content. I’m really excited to have the opportunity to push it even further.”

Fairfax has also announced a change to the Stuff fray, with the promotion of Rebecca Saunders (pictured right) to the position of digital advertising sales manager – Stuff.co.nz.

This moves sees her replacing Parris Downey, who left Fairfax to take up the position of senior digital strategist at Y&R NZ in February. 

Having impressed during a ten-month stint as a digital specialist, Saunders was recognised by Fairfax as capable of taking on the more challenging role of leading the digital advertising strategy for Fairfax Media. 

Prior to joining Fairfax, Saunders was at Mi9 as lead agency account manager for the Microsoft Media Network, helping to launch the network in August 2012 and driving new digital product offerings in market. 

”It’s amazing to be working on such a strong local brand with great cross platform offerings. It feels like we’ve barely scraped the surface in terms of the opportunities that this brand has to offer. With ongoing advances in audience targeting, and a myriad of new ways to engage with them, the future looks exciting,” she says. 

Steering the creative ship

Ogilvy & Mather executive creative director Angus Hennah has announced the appointment of Anne Boothroyd (ex Saatchi & Saatchi, Colenso and Clemenger) as creative group head, a position which will see her partnering with the agency’s other creative group head Darran Wong Kam.

“I have admired Anne’s work for some time now and was thrilled when she decided to join our creative department,” says Hennah. “Anne has a great strategic mind and an impressive swag of creative awards. With eight Cannes Lions and a yellow pencil Anne definitely boosts our creative firepower.” 

Prior to joining the agency, Boothroyd worked independently as a freelancer for a period of just over a year. Her last in-house agency role was at Saatchi & Saatchi, where she also served as the creative group head between 2010 and 2013. 

Given her previous experience, it comes as little surprise that Boothroyd is looking forward to taking on the new role. 

“Ogilvy & Mather has a strong creative reputation globally and big ambitions locally. I’m excited to be working with Angus and the team to help reach those goals,” she says.

Marketing to the world

Merino clothing specialists Icebreaker announced today that Lou Kuegler is joining its global leadership team in the newly created role of chief marketing officer, global marketing in mid April 2014.

Kuegler will lead a multi-channel global marketing group, responsible for developing and delivering creative strategy and campaigns across key markets in the 44 countries where the brand is sold. 

“Louise has fantastic experience working with iconic global brands around the world. We are excited to have her draw on that background, plus her outstanding creative instincts, to further elevate our brand globally,” said Jeremy Moon, founder and chief executive of Icebreaker. “With one foot back in her native country and the other in global markets, we know Louise will be a passionate Icebreaker.”

Kuegler has extensive experience in global communications and marketing, with 20 years spent in multinational companies and advertising agencies in the United Kingdom, United States, Asia and New Zealand. Most recently, she was with Ogilvy & Mather Asia-Pacific as managing director of one of its Singapore agencies. Prior to that position, she led Ogilvy & Mather’s Coca-Cola and Diageo business across Asia-Pacific.

Before her time in Singapore, Kuegler spent six years at Colenso BBDO, where she was part of the agency management team and led brand strategy and communications across its client portfolio. 

“As a proud Kiwi, the opportunity to help grow the profile and success of the Icebreaker brand around the world is really exciting,” said Kuegler. “I’ve been a big fan and loyal customer of Icebreaker for a long time, and I’m inspired by the company’s ambitious global growth plans, their amazing product, a wonderful entrepreneurial spirit and the high regard they place on world-class creative thinking.”

Kuegler will be based in Auckland.

Targeting Wellington

In an effort to target the 29,000 businesses located throughout the Wellington region, Volom recently opened the doors to its new offices in the capital. 

Headed by local Volom business owner Tim Rosenbrook, the firm aims to bring its unique brand of outsourced marketing expertise to Wellington in order to provide the city with a dedicated local resource. 

Having previously held roles at Shell, Air New Zealand and most recently as the consumer marketing manager at Z Energy, Rosenbrook has accumulated a broad range of brand-related experience across a variety of industry disciplines. Since vacating his role at Z Energy in early November, Rosenbrook has been replaced by Lauren Crook, who returned from maternity leave.

During his time at Z Energy, Rosenbrook worked on the team responsible for the Z Energy rebrand, and he says that this project prepared him for the challenges of his new position at Volom.

“Being part of the team that transformed the branding of a 100-year-old corporate was an amazing experience. It’s not often that things like that happen, and the process involved a great deal of marketing, branding and client-based serves,” he says.

Rosenbrook does however add that his new role will be aimed at small- to medium-sized businesses, rather than major corporates.

“Our goal here at Volom is to give businesses the strategic guide to take their offering to the next level. The great thing about Volom is that it offers the best of both the consulting and the permanent employee worlds, in the sense that our team will stay with the company throughout the strategy-building process.”

Rosenbrookt  says that the Wellington branch picked up its first client late last year, and adds that he’s added two more this year.  

Getting a hand on the food industry

Auckland-based independent brand PR consultancy Pead PR has deepened its expertise in the food industry with the appointment of Kim Doran (pictured left) and Victoria Haysom (pictured right) to roles on its food team.

Doran has extensive experience in the food and hospitality industry having led communications at Beef and Lamb NZ with various projects, including the Iron Maidens and the Beef and Lamb excellence awards.

The agency has also bolstered its nutrition expertise with the appointment of Haysom.

A BSc graduate of Massey University, Haysom majored in Human Nutrition and Psychology. She has a number of postgraduate qualifications in food handling, PR management and social media marketing

Haysom is a senior account executive and joins Pead PR from nutrition and social media management roles at Nutz Ltd as well as a one-year internship with the NZ Nutrition Foundation.

“Pead PR has long been respected as home to one of the country’s leading food and drink communications team. This is a sector where industry relationships and deep sector knowledge are highly valued. The appointment of Kim and Victoria continues to build an experienced team to ensure we continue to deliver in the category,” says Deborah Pead, the owner of Pead PR. 

A trio arrives  

Zenith Optimedia has recently bolstered its team by adding Andrea Glidden as a business manager and Henry Rowley as a senior planner/buyer, as well as recruiting Tasmin Wheeler to take up the postilion of media assistant role.

All of these new staff additions will report to Alex Lawson, who has been promoted to the role of group business director.

Glidden was previously at MediaCom where she worked on the House of Travel business, and she has previous experience on the creative side of the industry, having started her career as a copywriter.

“It’s been a long chase to bring Andrea into the team,” says Lawson. “We’ve thought she would be a great addition for some time now and her varied background gives her an advantage with the creative brands that she’ll be working on.” 

Rowley joins from OMD after three and a half years working on brands such as McDonald’s and NZ Cricket. And Lawson says that, like Glidden, he has been aiming to bring Rowley onto the team for quite some time.


“Henry is someone that has been highly recommended to me over the last year,” says Lawson. “It’s great to be adding team members of this quality to the setup.”

Lawson’s enthusiasm was also shared by Zenith Optimedia’s general manager Sophia Quilian, who says that she’s confident that they’ve recruited the right people for the various positions. 

“We’ve been actively looking for the right people to join our existing team of smart, creative people – Andrea, Henry and Tasmin will bolster the ZO offering with their diverse skills and backgrounds.  It will be great to have them on board as we continue to grow the ZO business.”

Glidden has recently started her role, and Rowley and Wheeler scheduled to start on 1 May. 

8 by name, eight by directors

8 (8com) has expanded its roster of directors with the addition of young Kiwi director Michael Humphrey.

Combining a technical, cinematic approach with memorable performances, Humphrey is equally at home experimenting with in-camera effects and post-production as he is directing talent and telling stories.

And he is also comfortable working with major brands, as evidenced by the fact that he is currently directing a series of online films for Mountain Dew via Colenso BBDO. (Watch the film).

Humphrey joins Josh Frizzell, Andy Morton, Brendan Williams, Lance Kelleher, Tim Gibbs, Toa Fraser and Jamie Lawrence to give the production company eight directors in total.

But Humphrey’s arrival isn’t the only recent change to have occurred at the production company. After 15 years in Pyrmont, 8 Sydney recently moved to new digs in Surry Hills.

“It was time to change things up a bit. New blood, new address, same no dickheads policy,” says executive producer Katie Millington.

Millington also adds that company is increasingly using the name 8, rather than 8com. She says that for “all legal purposes the company remains 8com,” but that the team has decided that the shortened 8 is a better name.    

8 recently took home tin at Award Award and Axis for Andy Morton’s Tui Beer Plumber campaign out of Saatchi & Saatchi Auckland. The campaign took out one silver and two bronze awards at Award and two gold gongs at the CAANZ Axis awards held in Auckland in early March. 8 also won an Axis craft award for editing for Josh Frizzell’s Tourism Tasmania spot.

“Creatives are coming to 8 with their golden ideas and that’s a real gift. The key to our success is absolutely down to that critical decision by Creatives to put their ideas in our hands,”

Click here to check out Humphrey’s full reel.

From Sweet Shop to sweet trip

Rose Gunn has announced her resignation as the marketing coordinator for production company The Sweet Shop, with her final day falling on 2 May.


After working for the organisation for over two and half years, she will be heading abroad to experience life in Europe and South America. 

Kate McCrimmon, who most recently worked as a marketing assistant at Conquest Sports in Australia, has been appointed as Gunn’s replacement. 

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