Colenso BBDO and Whybin\TBWA are the only Kiwi agencies in the running for a Webby Award, with DDB, Terabyte Interactive, Saatchi & Saatchi, DNA and Y&R also honoured.
The awards are split into nominations, which fight it out for the prize in a range of different categories, and honorees.
Colenso BBDO received three nominees, one for best use of online media for The Smart Phone Line, a virtual queue in Auckland’s Aotea Square for the Samsung Galaxy S4 ahead of the launch of the device, one for Samsung Instant News Satire in best use of display and banner advertising, and one for the Carter Family Portrait Gallery.
Whybin\TBWA featured in the Interactive Advertising and Media category for its Results Don’t Lie banners for the Effies.
Among the honorees, DDB got one in the web category for cultural institutions with Explore the Treaty, a website for the Waitangi National Trust that educates New Zealanders about the founding document.
Terabyte Interactive also featured in the web category as a government honoree for New Zealand Trade and Enterprise’s Export and Trade website. Saatchi & Saatchi’s Tui Beer Plumber campaign was an honoree in two categories: branded content and branded entertainment short form.
The Webby Awards received more than 12,000 entries this year, its 18th, with 60 countries supplying entries. Eight percent of those were selected as nominees by organisers the International Academy of Digital Arts and Sciences.
The five entry categories are websites, interactive advertising and media, online film and video, mobile apps and social.
The global web community can also decide the winner of the People’s Vote award. With so many categories, it’s possible we’ve missed more Kiwi stars. If you’ve had a taste of Webbies glory, let us know.