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Google introduces smartwatch OS: war of the wearables heats up
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The proliferation of smartphone ownership changed the vocabulary of body language, in the sense that it stopped people from pointing to a bare wrist when asked for the time. These days, when asked for the time, people almost reflexively clutch at their pockets as an allusion to their phones. But, now, Google is attempting to rewind the evolution of body language by introducing Android Wear, a modified operating system that can be used in a range of smartwatches that consumers – beyond tech junkies – would actually consider wearing.

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Better networks, worse flirting
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AT&T is exploring its inner geek with a new TVC featuring tech help guys. The pair in this clip are providing helpful network services and a cheesy attempt to flatter an office worker seems to pay off.

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Cooking with Glass
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Google has been on an education drive to tell people how to use its wearable tech, the Glass headset. Now it’s showcasing the wonder of possibility, telling us how the glasses could bring a cooking show-like experience into our home.

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YouTube songs in the key of tax
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Recruiting YouTube stars seems a weird thing for a tax management company to do, but that’s the idea behind H&R Block’s campaign that tries to tell ordinary citizens not to attempt their own tax return. Then again, they would say that.

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Curiosity kickstarted the cat
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Meow Mix, a US petfood company, has come up with a new website designed to appeal to the creative investor and cat lover. Catstarter has three products available to support, including a food dispenser powered by tweets.

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A polite zombie
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If there’s one thing that Kiwis and Canadians have in common its a reputation for being polite to a fault. And if a recent spot released by JWT for the Canadian Film Festival holds any semblance of truth, then it appears that this stereotype also applies to the undead.

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Have a hoon on Pandora, win big Sonos Wireless package
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The cards have been printed, the stationery has arrived, the team is now in place and the doors to the new office in The Generator in Auckland’s CBD have been opened. And to celebrate Pandora NZ’s launch—and its first commercial partner, Sonos Wireless—it is offering a Sonos prize pack worth over $3,800 to one lucky StopPress reader.

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Last of the big spenders: NZ top 10 a familiar story
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Our media spending heavyweights have continued their dominance for the past three years, reflecting strength in supermarkets and retail, according to Nielsen figures. However, telco seems to be gathering force with Telecom ranking fourth and Vodafone sneaking into the top 10.

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Get shaved in your face
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Unilever’s Old Spice has been ratcheting up the new product development recently, with new scents, sprays, soaps, shaving gel and hair products, all of them launched in typically absurd and generally very entertaining fashion by Wieden + Kennedy. Now Terry Crews, the long-time sinewy, shouty ambassador, is back to launch a new range of electric razors.

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When politicians, brands and businesses all admit to being a little green
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While conspiracy theorists might infer that St Patrick’s Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here’s a breakdown of some of the interesting St Patrick’s Day-themed efforts that emerged this year.

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Trivial pursuit? Not likely
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Those working in the persuasive arts often get a rough time from ‘normal people’, who are quick to trivialise the work of this industry and regularly call into question its ethics. But, as this glorious piece from McSweeneys entitled ‘I should get the first lifeboat because I’m in advertising’ points out, it’s time those tireless creative souls were acknowledged for their massive contribution to society.

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Warmth of the human touch
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In the middle of the polar vortex that held North America in its icy grip last winter, Toronto-based Cossette gave Canadians a Duracell-powered incentive to remove their hands from their pockets.

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Clothes horses and tonsil hockey
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Some of the best examples of content marketing tend to sneak up on readers/viewers/participants, many of whom don’t know it’s an ad and don’t seem to care either. That’s certainly the case with First Kiss, a clip for clothes brand Wren that shows 20 ‘strangers’ in a room locking lips and captures the initial awkwardness and eventual passion. Plus: parodies galore.

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Man vs machine: table tennis star takes on robotic arm in Kuka spot
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Ever since the first Terminator film was released, the question of mankind’s ability to survive against a robotic rebellion has been mooted in popular culture. And now, using this concern as the premise for its new ad, Munich-based Sassenbach Advertising has pitted a Kuka robot arm against German table tennis legend Timo Boll.

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Attack of the titans
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The trailer for the soon to be released EA game Titanfall is a jaunty little number about two men and their titans. Just when it seems there’s no problem the titan can’t fix, a chaotic battle erupts between the two robots.

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Adidas gets kick out of Messi’s boot
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Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It’s a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.

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Virtually there
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UK football club Manchester United has teamed with Google+ in the UK to reach out to lazy football fans with a Hangout that lets them make a virtual appearance at the game. Their messages of support will also be beamed out on LED screens at the stadium.

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