This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.
Content marketing is becoming increasingly creative and has garnered some attention on the StopPress newsfeed lately, so we thought we would share a piece that came to our attention in a StopPress comment by The Goat Farm creative director Vaughn Davis, about a beautiful multimedia article for Christie’s auction house.
In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand Jessica Venning-Bryan, one of the company’s leading lights.
Speight’s and DDB are again taking advantage of Kiwis’ number eight wire mentality and DIY attitude in part two of the ‘We will’ campaign, by suggesting an incentive to wipe the dust off those unfinished projects and get them completed once and for all.
Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.
Us&Co may be new kids on the block, but the team says it’s on the road to reinventing the ad game, leaving traditional business models in the dust. Here’s a peek at the agency and what it’s been up to.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at the Marketing Association, MediaWorks, DNA, Pocketmath and FCB.
It’s that time of year again, PR and marketing teams can let their imaginations run wild to both fool and entertain the customers. So who got tricky this April Fools?
Teens looking to escape by going overseas should think again, as Noel Leeming is teaching parents how to stay connected in its latest TVC via FCB, promoting its in-store and at-home customer services.
Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.
The finalists for this year’s New Zealand Radio Awards have been announced ahead of the ceremony in May, and MediaWorks and NZME are gearing up to once again battle it out for the most gongs.
It has been over a decade since Friends came to an end, but its popularity remains. New Zealanders continue to get their daily dose as it holds the 6pm week day spot on TV2, while in France people are now tuning in on Netflix thanks to a clever pre-roll ad campaign.
Twitter is making sure that shared content is accessible to the widest audience possible by giving the visually impaired an opportunity to join in.
As the world celebrated International Day of Action Against Advertising last week, artist network Brandalism went guerrilla and created a campaign targeting the makers of campaigns.
While we all tucked into hot cross buns over the long weekend, around the world people enjoyed the Easter tradition in a variety of food forms.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
The New Zealand Transport Agency has launched a new campaign via Clemenger BBDO and OMD dubbed ‘Hello’, which aims to get young drivers to put down their phones and see things from the perspective of their passengers.
Briscoes’ ‘Xmas’ ad took out the top spot in Colmar Brunton’s overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the ‘most enjoyable’ and ‘most persuasive’ ads respectively.
Forget ad blocking, Birmingham website Paradise Circus is levelling the score by creating a content blocker.
Is it quicker to take a life, or save one? That’s the question raised by the Polish Red Cross in its latest campaign, which challenges the moral code of its audience as convicted murderers learn to save lives.
The dynamic duo that is Jono and Ben can be found everywhere in the media these days. When they’re not on their own show, they’re in the news for attempting to ride a banana boat across the Cook Strait, or some other such shenanigan. We caught up with the pair to find out what media they consume when they’re not in it.
Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back.
Industry happenings at Draper Cormack Group, Assignment Group, DB Breweries, Blismedia, eStar, Halcyon Knights, Botica Butler Radon Partners, Adshel and 8.
He’s not even 40 years old, but Colenso’s recently appointed general manager Scott Coldham has already picked up the reins at one of the most successful agencies in the country. And sitting down with him, it becomes clear that he isn’t intimidated by the task ahead of him. In fact, there’s a strong sense that he’s been impatiently waiting for this opportunity for quite some time.
Domino’s Pizza has reveled its newest team member, a pizza delivering robot called DRU.
Auschwitz-Birkenau Memorial and Museum has created an innovative way to correct collective memory errors surrounding the second world war.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
