Vodafone, Lewis Road and others get in on the Easter ‘eggcitement’

Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.

Vodafone gave the age old celebration a modern twist with a social media Easter egg hunt.

Filmed in the Auckland winter gardens, an experimental 360-degree video video allowed kiwis to forage for chocolate in the virtual world.

View the video here.

Over the long weekend it became one of Vodafone’s most engaging videos, attracting more than 250,000 views.

Vodafone head of brand and insights Louise Kuegler says the telco is delighted people enjoyed it as much as it did after it made the video as an innovative experiment and a bit of fun.

“Lots of people said it was the first time they’d ever seen a 360-degree video, and some liked it so much they watched it more than 10 times.”

Viewers were asked to use their finger or turn their smartphone to pan around the scene, trying to find as many chocolate Easter eggs as possible. All the correct answers went into draw to win one of 10 Vodafone Smart Ultra mobile phones.

Not one to miss out on the fun, Lewis Road Creamery added to Easter egg hunts with its chocolate milk bunnies.

Chocolate Milk Bunnies are the perfect Easter hunt surprise. Pick some up today at a store near you Roadies!

Posted by Lewis Road Creamery on Tuesday, March 22, 2016

In the lead up to the long weekend, Lewis Road Creamery gave the special bottles of milk away to lucky fans on social media.

This was the first year Whittaker’s created an Easter themed product, and did so by putting a local twist on the classic chocolate bunny.

Which flavour would you choose this Easter, our smooth Creamy Milk or decadent 50% Dark? #eatakiwieaster

Posted by Whittaker’s Chocolate Lovers on Thursday, March 17, 2016

The chocolate Kiwi were created in a partnership with the charity Kiwis for Kiwi, with 20 cents from each purchase donated.

Stolen Girlfriends Club created a bang with its Easter efforts, by creating a chocolate grenade.

Make someone’s heart go BOOM ??? this easter with the custom Stolen Chocolate Grenade made by Devonport Chocolates. Shop Now: http://bit.ly/1TPMVqZ

Posted by Stolen Girlfriends Club on Thursday, March 10, 2016

And of course, it wouldn’t be Easter without the Cadbury bunny.

Across the land and all through the night, the Cadbury Easter Bunny is dropping off Cadbury chocolate eggs much to everyone’s delight!#CadburyEaster2016

Posted by Cadbury Dairy Milk on Monday, March 14, 2016

This year the chocolate brand held an Eggstravaganza at Auckland’s Okahu Bay Reserve with a visit from the bunny himself to make sure all attendees got their share of chocolate.

Hop along to the CADBURY Eggstravaganza on Saturday 19th March and help support our partner Make a Wish New Zealand!…

Posted by Cadbury Dairy Milk on Tuesday, March 8, 2016

Air New Zealand also delivered some Easter joy with a competition to win a giant gold egg from the legends at Bennetts of Mangawhai.

When it’s Easter Weekend and you’re trying to ignore all the chocolate ?Tag a good egg and you could be getting sent something egg-citing from the legends at Bennetts of Mangawhai #NomNom #GoodEgg

Posted by Air New Zealand on Wednesday, March 23, 2016

And also shared the laughs with this post.

When you emerge from the Easter Egg Hunt victorious. #NomNom #Winning #AlltheChocolate #GoodEgg

Posted by Air New Zealand on Saturday, March 26, 2016

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