Boyd PR thinks inside the box for Look Good Feel Better

Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

The PR group brought together well-known New Zealand companies to create a mobile shipping container workshop, a new base for the charity’s ‘Feel Better’ classes which help people who are living with the side effects of cancer treatments.

The 40-foot container will give LGFB access to areas of New Zealand that it has not been able to reach in the past, with LGFB general manager Clare O’Higgins saying the container concept is perfectly suited to the nationwide workshops it runs.

“We sometimes struggle to find suitable venues to do our classes, or to set classes up in areas without trained tutors or volunteers. But with the container fitted out just the way we want it, it provides the perfect environment for people to come in, relax, and take part in the classes,” she says.

Mazda, BP, Sistema Plastics, Farmers, Mitre 10 and shipping container specialists Royal Wolf joined forces to get it fitted out while a collective of transport companies came together as a relay team to transport the container from location to location for free.

O’ Higgins says it’s humbling to have so much support from organisations.

“The ability to get closer to communities where we’re not currently able to run classes is very special.”

Boyd PR managing director John Boyd says many of the team know people who have suffered from cancer and the agency was pleased to be able to make a difference.

“To see all these companies working together to make a difference to people with cancer was inspiring.”

The ‘LGFB On the Move’ road trip starts in April, with the first of 20 workshops starting 12 April in Timaru before the container ends up back in Auckland for July’s Feel Better Month, the charity’s annual awareness and fundraising campaign.

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