The Warehouse and DDB show the power of a bargain through ecstatic customer reactions

Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.

Everyone loves a good bargain, and that thinking has been part of The Warehouse’s mantra for some time now, and so it decided to visualise it.

The campaign kicked off last week with a teaser video of a customer celebrating her bargain feeling at The Warehouse, as captured by ‘security footage’, says a Warehouse release.

Our bargains made Brenda boogie…

Posted by The Warehouse on Wednesday, 23 March 2016

The campaign includes 60-second and 30-second TVCs, street posters, digital Adshels, bus sides, a Stuff homepage takeover and paid support on Facebook.

A bargain isn’t something you just rationally understand, it’s something you instinctively feel, says DDB chief creative officer Damon Stapleton.

“A bargain might make you smile, it might make you skip, it might make you strut or fist-pump. It’s a great feeling, one of winning, like you’ve done well. The Warehouse isn’t just the place where everyone gets a bargain, but rather where you go to get that bargain feeling,” he says.

The Warehouse general manager of marketing Lorraine Breheny says there’s a tangible emotion you feel when you get a bargain.

“We’ve been bringing this feeling to New Zealanders for over thirty years and it’s really exciting to see this come to life in the new campaign.”


Client credits: The Warehouse

General Manager Marketing: Michelle Anderson

General Manager Marketing: Lorraine Breheny

Communications Team Manager: Keryn Biffin

TV Producer: Rob Linkhorn

Agency credits: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Brad Collett

Art Director: Paul Kim

Copywriter: Graeme Clarke

Group Business Director: Nikki McKelvie

Account Director: Crystal Clark

Account Manager: Krish Maharaj

Account Executive: Arameh Bozorgi

Planning Director: Rupert Price

Production Company: Finch

Director: Jae Morrison

Producer: Andy Mauger

DOP: Ian McCarroll

Editor: Tim Mauger

Soundtrack/Music: Liquid Studios

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