Thrive PR welcomes former DDB chairman

Former global chairman of DDB Worldwide Marty O’Halloran has joined Thrive PR and Communications AU/NZ in a strategic advisory role.

O’Halloran brings one of the most respected leadership track records in global marketing and communications.

Over a career spanning nearly four decades, he rose from account manager in Melbourne, Australia, to global CEO and later global chairman of DDB Worldwide.

O’Halloran oversaw 10,000 staff in over 90 countries before retiring in 2024.

Thrive’s accelerating ambitions

In his new role, O’Halloran will guide Thrive’s leadership team as the agency accelerates its multi-market and multi-service ambitions.

He will support strategic growth, nurture creative excellence, leverage business connections all while mentoring the next generation of communications leaders.

Shaping the next chapter

CEO and founder Leilani Abels says O’Halloran’s experience building world-class agencies will help shape the next chapter of Thrive’s journey.

“Marty has led one of the most awarded creative networks in the world and there are few leaders globally who are held in such high esteem. He understands exactly how agencies grow and he’ll help Thrive to innovate, elevate creativity and continue to focus relentlessly on adding value to clients.”

She adds: “Marty shares our belief that creativity and connections drive business growth, and that great agencies are built by creating environments where our people thrive. His perspective, mentorship and leadership will help us accelerate Thrive’s ambitions – to be the number one agency that communications professionals come to grow and build extraordinary careers, and where the most ambitious clients in the world choose to partner.”

Exciting times

O’Halloran says he was drawn to Thrive’s entrepreneurial spirit, its earned-first philosophy and the agency’s commitment to developing talent.

“Thrive has built something special – a modern communications agency with strong values, ambitious leadership and a clear belief in the power of creativity and earned influence.

“I’ve always believed the best agencies combine strategic thinking, creative courage and a culture where talented people can do the best work of their careers. Thrive embodies that.

“I’m excited to advise Leilani and the team to help the agency continue its impressive growth trajectory and support the next generation of communications leaders coming through the business.”

Abels adds: “This is possibly the most exciting time in Thrive’s history to be a part of our team.”