Following the leaders

Newspapers may be struggling to deal with a few fairly serious business model issues at the moment, but that hasn’t stopped The Guardian from creating some great ads to promote it wares. And The Sunday Times has followed suit, with its single-shot, two-actor Icons spot promoting its refreshed coverage of art, music, film and TV and its month-long culture series. 

The ad, via Grey London and Us, takes six scenes—Rodin’s ‘The Thinker’, Forrest Gump, Mad Men, Michelangelo’s Creation of Adam, Reservoir Dogs and Daft Punk—and links them together beautifully and seamlessly. 

As the website (via Fabrik) says: “This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014. Daft Punk winning big at the Grammy’s, the final series of Mad Men and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty, maybe even a hundred years years time. The TV spot is a respectful nod to it all.” 

And here’s the making of. 

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