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Cars take their mark

Many of us have been through the branding exercise that asks us to answer the question, if your product/business as an animal, what would it be? Honda has chosen to make some of its prototype sport hybrid models horses in a visually impressive new clip that pits robotic horses against a real beast using virtual effects.

The finale sees the chosen vehicles in a race of their own, all in the name of showing the Acura line’s power and performance.

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