Opinion
Placing more importance on creative
Our key focus at The Radio Bureau is nailing radio planning and placement, however we would be remiss to ignore the impact that creative has on…
News
Colenso BBDO teams up with Spark and Outline for Pride
Colenso BBDO has gone the extra length for Pride, creating a documentary-style film alongside Spark and Outline to encourage better workplace recruitment of LGBTQIA+ individuals. The…
News
Movings/Shakings: February 5
Industry shifts at Colenso BBDO and Porter Novelli. Exits and entries Louise Wright Sarah Williams, previous managing director of Porter Novelli has departed the PR company.…
News
The Interactive Advertising Bureau announces Go Media as newest member
Go Media has announced its new membership with the Interactive Advertising Bureau (IAB) in a move to further develop its digital platforms and client offerings. Parris…
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Ads of the week: February 4
Let’s spend an appropriate amount of time clapping for Trade Me and Sky Sports. https://youtu.be/RzFinLpXva0 Who is it for? BBDO for Trade Me Why we like…
News
Zavy + StopPress Social Scoreboard: Air NZ’s takes the top spot
Surprise, surprise, Air NZ remains the king of the Zavy Scoreboard for the first month of this year. This month Mitre 10 takes a stand and…
News
StopPress noticeboard: February 4
Ranger & Rolfe bring the heat, and Special Group wins a new pitch. Ranger & Rolfe prove they have the secret sauce The Stuff Paper Planes…
Awards
Human of the Year: Catherine Harris on inspiration, motivation and smashing the glass cliff phenomenon
At the end of 2019, Catherine Harris, CEO of TBWA, took home the Human of the Year Award in our third annual Stoppies Awards night. The judges…
News
Entries now open for the first Lumo Pixel Award for 2020
Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The first round of the competition is now…
News
NZ Government chooses Saatchi & Saatchi for upcoming referendums
It has been announced our government has enlisted the help of Saatchi & Saatchi as the agency of choice to bring the public information regarding the…
News
YouTube’s top ads viewed by Kiwis in 2019 revealed
YouTube has released the leaderboard for its top ads that Kiwis chose to watch (yes, voluntarily) in 2019. From DDB and Colenso to YoungShand and BC&F…
News
Phantom Billstickers head across the ditch
Phantom Billstickers has announced its first move to include Australia in its services, allowing New Zealand companies to now target cross-Tasman with the help of the…
News
Saatchi & Saatchi welcome new senior creative
Saatchi & Saatchi New Zealand has announced the appointment of Cece Chu as a new senior creative. Coming from a senior role at Stanley St, Chu…
Movings & Shakings
Brendon Cook to leave oOh!media
oOh!media’s Brendon Cook has announced he will be stepping down as MD and CEO of the company he founded in 1989. oOh!media is currently on the…
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The compendium: Superbowl edition
That’s right folks, if you’ve ever thought of spending eight years worth of your advertising budget for one occasion, then these Superbowl ads will show you…
News
Mango PR introduces new role, headed by Jill Dryden
Mango PR has announced today the introduction of a role to further the groups’ corporate communications. Jill Dryden has stepped into the new role effective immediately.…
News
Run agency and Auckland Council bring Pride to the CBD
Auckland’s pride festival is quickly approaching for 2020 and Run agency alongside Auckland Council are glamping up our CBD in preparation. Proud Centres is the initiative…
News
You’ve got data – now what? Part one
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
A holistic approach to telling your story
Today, Scroll Media is more than pure programmatic. Managing director Jane Ormsby talks us through its programmatic channels, IO sales, custom integrated campaigns and more. In…
Opinion
Brand weakness and selling your flaws
Amy Pollok, senior Strategist for Colenso BBDO writes about how marketers should see their weaknesses as something to be proud of. We, as marketers, spend a…
News
Out-of-home sector grows revenue for fourth consecutive year
The Outdoor Media Association (OMANZ) is reporting revenue growth of 14.2 percent in 2019, taking the sector’s annual revenues to $141.25 million. Every quarter in the…
News
Don’t try to sell, help to buy: Track’s Andy Bell on understanding the customer journey
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell…
News
Colenso BBDO announces Maria Devereux as new ECD
Maria Devereux has stepped up into the role of executive creative director at Colenso BBDO, effective immediately. Moving on from creative director, Devereux says the move…
News
Sven Baker resigns from current WPP AUNZ position
WPP AUNZ has announced several changes to its New Zealand leadership team, including the resignation of current managing director, Sven Baker. Baker will be taking on…
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Ads of the week: January 28
Big ups this week to ANZ, ASB and Trade Me. Who is it for: TBWA for ANZ Why we like it: Kiwis love sportsmanship, what we…
News
TBWA and ANZ celebrate Kiwi sportsmanship
It’s a well-known fact that Kiwis take pride in their sportsmanship. TBWA and ANZ’s new campaign celebrates ‘Good Sports’, and what it means for our community’s…
News
Personal touch: Taking advantage of print media’s personalised opportunities
Print media is becoming increasingly personalised, targeting consumers with content and offers tailored just for them. But what’s behind this shift to individual targeting and how…
News
StopPress noticeboard: January 28
Launches, expansions, acquisitions and general titbits from across the industry. WPP AUNZ acquires Dominion WPP AUNZ has strengthened its MarTech offer by acquiring Dominion. Established in…
News
Looking back on 25 years of digital advertising – Part two
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years…
News
10 thoughts on 2020 with TBWA’s Shane Bradnick
2020 is in full swing now and with it comes an air of mystery, opportunities and excitement. TBWA’s Shane Bradnick’s takes us through his 10 thoughts for…