Launches, expansions, acquisitions and general titbits from across the industry.
WPP AUNZ acquires Dominion
WPP AUNZ has strengthened its MarTech offer by acquiring Dominion.
Established in 2011, Dominion has been previously recognised in New Zealand for its Adobe Experience Manager (AEM) development, with the biggest team in the market. Its extensive capabilities will be integrated into the company’s offering through a merger with fellow WPP AUNZ’s global innovation and experience design agency AKQA. Dominion will join AKQA’s Auckland studio immediately, adding special talent to a well-established AKQA team.
Brian Vella, AKQA Managing Partner, Asia Pacific, said by fusing the MarTech capabilities of the two businesses, AKQA will have a market leading offer in New Zealand creating increasingly digital experiences, that help define, find, connect and inspire customers across all brand interactions, from acquisition through to retention.
“AKQA has already been recognised as achieving ‘Adobe Campaign Specialisation’ status. The acquisition of Dominion advances our New Zealand ambition and partnership with Adobe in a big way, in our fastest growing market,” he said.
“We continue to be focused on what our clients need most both now and in the future. This move comes on the back of our recent Switched On acquisition, and Union Digital before it in 2017.”
TBWA and Eleven PR run first Uber Eats Pop Up
Plant-based food brand MorningStar Farms has captured the flexitarian zeitgeist with a first of its kind Uber Eats partnership. A first of its kind, the partnership was devised by TBWA and Eleven PR.
Angelina Farry, Managing Director of TBWAEleven PR believes the campaign taps into a number of current trends to disrupt the narrative by offering Kiwis something they haven’t experienced before.
“We’re all familiar with Uber Eats and with the general move towards a more plant-based diet,” says Angelina.
“What this campaign does is bring the two together in a way that’s never been done before, allowing MorningStar Farms to become a seamless part of the conversation and delivered right to your doorstep.”
