TBWA and ANZ celebrate Kiwi sportsmanship

It’s a well-known fact that Kiwis take pride in their sportsmanship. TBWA and ANZ’s new campaign celebrates ‘Good Sports’, and what it means for our community’s social cohesiveness.

Created by TBWA, the 90-second spot shows how much Kiwis love their sport, and the lengths they’ll go to to help those around them, even opponents. The TVC features a range of different activities, featuring lows of struggle and beating that with the highs of teamwork.

To celebrate the values that Kiwis learn through sport, ANZ will be delivering a range of initiatives to acknowledge, reward and celebrate ‘good sports’ across New Zealand. 

Astrud Burgess, ANZ head of marketing says, “In some parts of the world, sport is about winning at all costs. But sport for Kiwis is about so much more than this – it helps us to learn and understand humility, teamwork and compassion. ANZ has supported a wide range of sports for many years, but most of all we support good sports, and this is what the ANZ Good Sports campaign aims to celebrate and encourage.” 

ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics.  Now, they are investing in a new ‘good sport’ initiative.

TBWA chief creative officer Shane Bradnick says what matters in our community it how we treat those around us.

“Sport is at the very heart of Kiwi culture and helps define us as a nation. We wanted to create a story that captures the essence of ANZ’s sport – and company – philosophy. Success isn’t just measured on the scoreboard, it’s about the laughs you share, the skills you learn and the friendships you gain. It’s about how you and your community thrive.”

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