
Last night the first ever online Beacon Awards graced our screens, and with it came a host of gold winners, notably OMD, TVNZ and oOh!media. The…
Last night the first ever online Beacon Awards graced our screens, and with it came a host of gold winners, notably OMD, TVNZ and oOh!media. The…
Special Group has released a in-depth report on Kiwis habits during lockdown and following the lifting of restrictions. The report highlights a growth in local shopping,…
The field of public relations was originally devised to promote influential people like investors, shareholders, and business partners in printed publications and newspapers. Turning to the…
As we head towards Matariki and the Matariki Festival, JCDecaux has set plans to showcase the art work of Joel Crook around its digital network. The…
Humans are creatures of habit. Will Durrant, American writer, historian, and philosopher, once said, “We are what we repeatedly do”. Makes sense. But recent virus related…
The Enthusiasts, Wabi Sabi and Neil Finn have gotten behind the Auckland City Mission this month as it celebrates its 100th year in service. The Auckland…
New Zealand’s first-ever virtual careers expo, hosted by Media Design School, will run on June 18 and June 19. Major career expos, which attract thousands of…
It’s never been more important to ensure you’re getting a return on investment through advertising, yet as consumers change their consumption habits and Covid-19 places walls…
From a bedroom start-up to becoming the PR force behind some of New Zealand’s best entertainment projects, 818 is continuously growing to meet its clients’ needs.…
This week’s ads are dedicated to life after Covid-19, now that our country is back on track. Well done New Zealand. https://www.youtube.com/watch?v=7E3rWxPDs-I&feature=emb_logo Who is it for:…
Powerhouses Ooh!media and the Urban Art Foundation have launched an ‘Art In Isolation’ exhibition and auction to support local artists and raise funds for Ooh!media charity…
The nationwide lockdown that had Kiwis working from home resulted in a record low number of work-related harm. As Kiwis are now returning to work, FCB…
We often take for granted how much we rely on our university professors when it comes to educating the masses. Rainger and Rolfe have shown how…
A new comedy series, Ass, has been picked up by creative house Augusto. The series boasts a great local line up with the directorship and executive…
Spark and 99 have recently launched a 3D virtual store that will serve as a new sales channel whilst incorporating their latest store format. Pitched by…
YoungShand has announced today a new report, The YoungShand Marketing Challenges Project. The report is a wide cohesive look into the challenges facing New Zealand marketing…
In a rapidly changing world, data is fast becoming one of the most valuable business assets. It has never been more important for businesses to be…
To re-connect the Love Taupō tourism brand with its beloved tourists, Destination Great Lake Taupō and Sugar & Partners have released a stunning campaign showcasing everything…
Impact PR have got it sorted when it comes to knowing their audiences. The boutique agency has found a way to stand out in a very…
After seeing FCB through almost 12 years, Tony Clewett has announced a move into a consultancy role following a redundancy by the agency. Moving to CCO…
‘Locky Docks’, New Zealand’s first public infrastructure double-sided digital screen network has launched thanks to the creative brains at Phantom Billstickers and Big Street Bikes. Cleverly…
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ Does practice makes perfect? Being…
The New Zealand media industry took a lot of hits following the global pandemic. Now, the Standard Media Index (SMI) has released new data showing how…
NZ Marketing’s speciality E-issue, Marketing in Lockdown, is now live. Click the link here to read the issue. MARKETING IN LOCKDOWN Reaching and retaining customers while…
The two media behemoths TVNZ and Omnicom Media Group NZ have joined forces to launch a new style of advertising insertion offering. Dynamic Ad Insertion Format…
It has been announced by WPP AUNZ group today that Lee Leggett will be replacing John Gutteridge as CEO of Wunderman Thompson based in Sydney. Leggett…
WellingtonNZ and EightyOne’s latest campaign is reminding Kiwis what makes Wellington so great, a sense of community. Created to support Wellington businesses, from cafes, shops, and…
Emotion can be a powerful tool in creating brand recognition and loyalty, yet a lot of brands struggle with how to talk to audiences where one…
Nick Vile has made a move up the ladder with the promotion to be part of oOh!media’s executive leadership team. Vile’s move is set to create…
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ “We have the best people…