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Class on Covid: Rainger & Rolfe showcase the brilliant minds of Otago University

We often take for granted how much we rely on our university professors when it comes to educating the masses. Rainger and Rolfe have shown how the professors at Otago University were some of our nations first responders when it came to preparing and protecting for the Covid pandemic.

The university had to completely pivot from its usual marketing plan, as the Lockdown intervened with annual undergraduate and postgraduate recruitment campaigns.

When watching daily press briefings across the country, it was easy to see some of Otago’s professors studies referenced directly, as our country places an importance on what the experts had to say.

Shelley Winsor, University of Otago senior manager marketing and advisory services says they couldn’t stay silent, so worked with their creative agency Rainger & Rolfe to find a solution.

“Our next challenge was how to create a film during lockdown. Rainger and Rolfe partnered with us to write the script and source news footage. We had footage from our Wellington campus team who had been documenting some of the stories, and as we came into Alert Level 2 we were able to film the campus, lab scenes and other academics.”

The 60 second and 30 second ads will appear on broadcast television, on demand and owned social channels.

“This was always more than just creating an ad showcasing our academics and inspiring future students to come and learn from world-class experts. It was also about documenting a moment in time, something that all our staff, students, alumni and the wider community could feel really proud about.”

Respected global authorities like Professor Michael Baker, Dr Ayesha Verrall, Sir David Skegg, Professor David Murdoch, Professor Richard Blaikie, Professor Miguel Quinones-Mateu, Ms Lesley Gray and Dr Mai Ping are just a few of the many Otago academics playing a part in our country’s response.

On a scientific level, Otago’s PC3 lab is also conducting important work to help develop a vaccine using the only live virus in the country.

Credits

University of Otago:

Todd Gordon: Director of Marketing

Shelley Winsor: Senior Manager Marketing and Advisory Services

Vicki Roach: Marketing Specialist

Claudia Flaws: Marketing Co-ordinator

Mark Hathaway: Senior Communications Adviser

Fran Wright: Marketing Adviser Wellington

Kim Connelly: Manager Marketing Content and Publications

Elliot O’Sullivan: Manager Website Design

Rainger & Rolfe:

Ant Rainger

Chris Long

Simon McKechnie

Clockwork Films: Vicky Ryan, Matt Holmes

Big Tree Studios: David Liversidge

Levi Patel (music): “As we fall into static”

Reframed Media: Josh Jenkins and Joshua Jeffrey

Additional Wellington footage: Luke Pilkington-Ching

Starcom: Tamara Robinson, Alex Araya

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