Back to work blues: FCB and WorkSafe encourage new vigilance

The nationwide lockdown that had Kiwis working from home resulted in a record low number of work-related harm. As Kiwis are now returning to work, FCB and WorkSafe have launched a campaign dedicated to keeping injuries low and keeping workers safe.

Throughout April and May 2019, 19 people were killed in the workplace. In April and May of 2020, due to the lockdown, that number dropped to two. Now many are returning to work, the campaign wants to ensure Kiwis are diligent and keep an eye out for any risks that may impact their health and safety.

WorkSafe marketing and communications manager Chris Green says as New Zealand looks to getting our economy on track with businesses reopening, the risk of workplace injuries and fatalities will increase.

“As New Zealanders return to work we want to show them what we missed, as well as the things we haven’t. The campaign seeks to remind all of us that we need to keep up the incredible work this team of five million has been putting in to protect our workmates, friends, and whānau.

“It is really important that businesses and workers know to speak up if they see anything that may harm themselves or their workmates. We want to make sure people aren’t just focusing on the risk posed by COVID-19 but also the everyday risks in their workplaces to ensure they get home healthy and safe every day.”

The campaign will run across television, radio, outdoor, online and social media.


Creative Agency: FCB New Zealand

Media Agency: MBM

Matt Bale – Managing Partner
Lisa Armour – Business Manager
Lucien Burt – Media Assistant
Maryjo Cinco – Programmatic and Implementation Director

Client: WorkSafe New Zealand

Manager Marketing and Communications: Chris Green

Team Leader Marketing and Design: Adrian Nacey

Senior Marketing Advisor: Tom Ronaldson

Social Media Advisor: Ella Roche

Media Manager: Nicky Barton

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