JCDecaux and Joel Crook profile works of art for Matariki

As we head towards Matariki and the Matariki Festival, JCDecaux has set plans to showcase the art work of Joel Crook around its digital network.

The series by Joel Crook is set to run from June 20 to July 15 and will bring his art to the local community. Crook’s work was originally meant to be developed for the festival which was unfortunately cancelled due to the pandemic.

Commissioned by Creative New Zealand, the works of art will bring in the Matariki Festival, which marks the beginning of Māori New Year.

The series of 20 portrait art works will be featured on rotation at JCDecaux’s Kingsland portrait digital panel, the neighbour hood where Crooks resides, while one landscape art work will feature on the static North Road corner of Bond St touchpoint. 

 JCDecaux New Zealand country head, Mike Watkins, says it’s important for the company showcase local talent where they can.

“It’s been fantastic to work with Creative New Zealand to bring this wonderful creative idea to life, showcasing the evolution of the Kingsland community to local residents in Out-of-Home as restrictions ease and more people are out in the area.” 

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