Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.
Destination Rotorua Marketing has released a new web-based video series showcasing the region’s hidden tourism gems. The six part series builds on last year’s Famously Rotorua TVC fronted by schoolgirl Te Rina West.
Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.
A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.
In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.
Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.
Lion’s entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.
What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.
Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it’s launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.