http://www.youtube.com/watch?v=v5Uv5x-8xbsWho’s it for: Monteith’s by Colenso BBDO and Revolver.
Why we like it: A fair amount of filmic trickery was required to do this in one take (as you can see in the behind the scenes video). And while it seems most punters would be unlikely to know or care how it was made (much like the NZ Herald’s printing press TVC), it does tell the tale of the brand’s long history in a compelling way and also allows for repeat viewing.
Who’s it for: Westpac by DDB and Prodigy.
Why we like it: Aside from unintentionally offending a few Greeks, the wallet drought is a phenomenon most in the target market will be familiar with. And this pacey number dramatises that nicely.
Who’s it for: Dulux by Clemenger BBDO and The Picture House.
Why we like it: A visitors book and pictures of old DoC huts is a simple, evocative combo to showcase Dulux’s new commercial relationship with DoC. And the time lapse roof painting ties in nicely to its previous colourful campaigns.