On an interweb awash with video, make a genuine connection with your audience and they’ll give you your eyeballs when you go out on a limb, two Kiwi experts reckon.
Author Amanda Sachtleben
After one accelerator programme, a spell in a start-up incubator and a tonne of two minute noodles, digital venture Mish Guru, which has developed software designed to help businesses get bang for their marketing buck on Snapchat, has a springboard of nearly half a million dollars to break into the US market.
A harvester that converts vibrations from city traffic into electricity, handles that turn sticks into sophisticated tramping poles and a 3D printed anchor to affix prosthetic noses to have been named as the three finalists in the New Zealand leg of the annual James Dyson Award global product design innovation contest.
With Spark livery freshly stamped over those of the corporate we used to know as Telecom, the organisation is expanding its Givealittle fundraising platform from charity to individual projects. Spark My Potential will pick out some of the projects listed on Givealittle and give them crowdfunding coaching and in some cases match pledges dollar for dollar.
A $700,000 investment by Japanese internet marketing company Opt is sparking quick growth there for Kiwi social media business Shuttlerock.
Over the last week, Heart of the City has been promoting its ‘Where Next?’ app, which was first announced in May. Designed in collaboration between VMob and Colenso, Where Next? puts VMob’s platform to work with a free iPhone and Android app designed to personalise the information visitors get about events, attractions, retail and hospitality, venues, deals and places to find out what’s on.
Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.
WordPress has become synonymous with blogging and online writing. And while there’s no guarantee of the quality of the content released via the interface, Wordpress founder Matt Mullenweg has effectively democratised online publishing, making it possible for everyone from the emo teen to the food-loving grandmother to share their thoughts online. The tech entrepreneur recently stopped off in New Zealand, and Idealog sat down to with him to find out a little more about what makes him tick.
The Designers Institute has a fresh website, which puts the spotlight on organisation members. The simplified homepage, with ‘760 Designers’ in large type, links to a member directory, while a pared back menu has information about the institute, its events, sponsors, awards and business resources.
Jasmax had about 10 target audiences to cater for with its website overhaul, handled by creative partner BKA. The companies replaced the previous Flash-based site with a magazine style to make information more accessible and flexible.