BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.
Bullseye’s Moments campaign, which sees Auckland Airport arrival and departure experiences shared in photo and video, played a part in its business director securing a Sitecore award for digital strategy.
The creator of the Android app Caller Ads, currently being piloted, is targeting telcos and advertisers that have messages to push to prepay mobile users. The cloud-based service’s first iteration is like an audio pre-roll subscribers opt to take before a call.
MediaWorks has launched new apps for iOS and Android in a spruce up of its on demand platform. The new offerings have a refreshed interface, a new programme guide and sharing functionality and the company is eyeing a wider range of Android devices.
Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it’s clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.
With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital’s Trends Report. And social media is one area where the explosion of channels has prompted marketers to think ‘digital by design’.
Attitude Pictures is taking to its website to stream video after securing broadcast rights to their year’s Paralympics. Attitudelive.com, built by Pitch, has features that cater for an audience that includes those with disability.
&some is charting new territory for Wendy’s in New Zealand with a digital only campaign, Wendy’s Mates Rates. It’s designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they’re all polite).
Destination Rotorua Marketing has released a new web-based video series showcasing the region’s hidden tourism gems. The six part series builds on last year’s Famously Rotorua TVC fronted by schoolgirl Te Rina West.
Air New Zealand is reconsidering its approach to an initiative seeking volunteers to write for The Flying Social Network after a Twitter backlash, and is considering compensation it could offer to those who make contributions.
For parents, back to school is a time of forking out for stationery while also reclaiming their daytime lives. But a new addition to the Little Fridge app means it’s also a chance for parents and kids to get smart about their diets.
Little Giant has kicked off 2014 with a revamped one page scrolling site for this year’s Beer Festival which allows different organisers to chip in with content. The site is an iteration of last year’s, when it overhauled the festival’s branding.
Uber is on a recruitment drive, hunting three key staff in Auckland and a swag more in Asia. The recruits will have autonomy to grow the ride sharing app and service in the local market.
Porter Novelli says it has a high profile candidate on the shortlist to replace Carolyn Kerr, who will depart the agency to join former MD Jane Sweeney’s new venture in March. Sweeney hopes to recruit as many as three more staff by launch.
Online video is a big feature of the 2104 season campaign developed for the New Zealand Symphony Orchestra by its agency The Church. The campaign stars the orchestra’s first app and a new microsite.
It was all hands on deck at Vend’s recently-opened Auckland office as it made its new introductory video. The point of sale company was at pains to avoid startup video cliches like happy hipsters and clever cartoons.
Tip Top has made new promotional posters that use artificial food colourings discarded in its move to natural ingredients. It’s also wooing communities outside Auckland with virtual reality games designed to draw the crowds over summer.
The look and functionality of Kim Dotcom’s long awaited music service Baboom has been revealed and so far it’s a showcase of the internet entrepreneur and his album Good Times.
Auckland company Assembly has created a new site for Sony’s ‘Be Moved’ brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.
The Radio Network may boost other big names with internet-based shows as it adopts an on demand model. This week it launched the Polly and Grant Show on digital platform iHeartRadio.
App development company Mogeo is reinforcing its reputation as the partner of choice for recreation and travel-focused applications — and has a new website and community around travel information.
Jucy is rewarding hopeless romantics for their creative and quirky displays of public affection on social media. It’s launched a competition that offers a week of glamping, the sophisticate’s version of what traditionalists used to know as camping.
Entrepreneur and Snow Park founder Sam Lee is hunting a US$50,000 kickstart for MeMINI, new wearable tech designed to record the moments we don’t want to miss.
Dish magazine has a new website to satisfy readers’ appetites for news and tips in between its bi-monthly print editions. The responsive website will include more hospitality news and content previously only offered via its Facebook page.
TVNZ will air an apology to Colin Craig on Seven Sharp tomorrow night after an item about Conservative Party leader Colin Craig was judged to have breached the fairness standard. The Broadcasting Standards Authority says some remarks in the Jesse Mulligan-presented “Guide to Making Fun of Colin Craig” were legitimate satire, but some were “personal abuse masquerading as satire”.
Orcon has appealed an Advertising Standards Authority ruling that upheld a complaint about its TV ad which featured Kim Dotcom saying, “join today and start living with truly unlimited broadband”. The telco says it’s got rid of the Fair Use policy that was the bone of contention.
Ricoh New Zealand is looking to steal a march in the local 3D printing market by partnering with major US player Makerbot to bring three of its products here. The global market for 3D printing is tipped to reach $8.4 billion by 2020, growing at a compound rate of 23 percent annually and Asia Pacific has been identified as the fastest growing region.
It seems the days of the sedate product launch, held seated over a light lunch, are over as tech companies get ever more daring with their stunts. Plus: Samsung and Pead part company.
Sometimes the simplest creative ideas are the most powerful, and that’s the premise of searchforacure.co.nz, a new site that capitalises on the ubiquity of Google as a home page for quick search.
Kiwi online hardware store Trade Tested has taken to YouTube with its own version of the cheesy informercial genre. A woodchipper at the company’s warehouse near Auckland International Airport is one of the stars of the videos, modelled on infomercials like the US series Will It Blend, by blender firm Blendtec.