Author Amanda Sachtleben

News
BNZ staff take YouMoney on a social journey
By

BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.

News
Inside: Satellite Media
By

Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it’s clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.

News
Time to get targeted as digital goes mainstream
By

With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital’s Trends Report. And social media is one area where the explosion of channels has prompted marketers to think ‘digital by design’.

News
Jucy opens door to caravan of love
By

Jucy is rewarding hopeless romantics for their creative and quirky displays of public affection on social media. It’s launched a competition that offers a week of glamping, the sophisticate’s version of what traditionalists used to know as camping.

News
TVNZ to apologise to Craig after Seven Sharp fairness breach
By

TVNZ will air an apology to Colin Craig on Seven Sharp tomorrow night after an item about Conservative Party leader Colin Craig was judged to have breached the fairness standard. The Broadcasting Standards Authority says some remarks in the Jesse Mulligan-presented “Guide to Making Fun of Colin Craig” were legitimate satire, but some were “personal abuse masquerading as satire”.

News
Ricoh hunts an early slice of 3D printing action
By

Ricoh New Zealand is looking to steal a march in the local 3D printing market by partnering with major US player Makerbot to bring three of its products here. The global market for 3D printing is tipped to reach $8.4 billion by 2020, growing at a compound rate of 23 percent annually and Asia Pacific has been identified as the fastest growing region.

News
Will it chip? Retailer spits out infomercial with Kiwi twist
By

Kiwi online hardware store Trade Tested has taken to YouTube with its own version of the cheesy informercial genre. A woodchipper at the company’s warehouse near Auckland International Airport is one of the stars of the videos, modelled on infomercials like the US series Will It Blend, by blender firm Blendtec.

1 2 3 4 5 7