Trade Me has won the October Colmar Brunton Ad Impact Award for its New or Used campaign, which it says highlighted the range of new products available while staying true to the “Kiwi tone” of its brand. And it seems the bike seat, burdened in the TVC by a large naked man, attracted the most curiosity.
Tristan Marris and Mark Osborne tried a raft of products to manage their digital creative agency 96black since establishing it about three years ago. In true startup style, frustration with what was available drove them to create something that better suited their needs and they want small agencies to give it a try.
Chorus says Gigatown competition not under review despite financial troubles; says it has dramatically reduced spam among participants in the competition, which offers a region fast internet connectivity.
Auckland’s Rush Digital Interactive, specialists in games, graphics, augmented reality and apps, has teamed with Saatchi & Saatchi to create an arena that pits players from Auckland against rivals more than 1000km away. The game will be played out at Auckland’s ASB Tennis Centre and Christchurch’s Wilding Park as the ASB Classic tournament approaches.
In his former life in adland, Online Republic co-founder and president Mike Ballantyne was part of a like-minded creative team, all pulling in the same direction to take on Auckland’s big agencies. That made him a big believer in assembling and locking in key talent — something he credits for the success of his current e-commerce venture Online Republic.
Aegis Media will bring its digital brand Isobar to New Zealand from next February under the leadership of current Isobar Sydney general manager Grant Henderson. The introduction rounds out the network’s local offering and will include expansion of the Kiwi team.
This year Positively Wellington Tourism is targeting Kiwis who take to the road for the Christmas holidays, not just locals, with its online advent calendar. And it’s the first time it’s harnessed the social crowd to find out what the calendar should showcase.
Growing numbers of Kiwis are using social media to share job opportunities and secure new work, according to a recent Kelly Workforce Index survey of more than 3500 Kiwis. And employers should know staff expect to be able to use company tech to get social.
Kiwi IT company Crossware sees global opportunity to get more companies making the most of the prime real estate at the bottom of their staff’s emails. It’s a space the firm says many local firms don’t use to brand themselves.
Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.
The venture that opened our desktop screens to advertisers and charities has made the shift to mobile and created a new identity, Little Lot.
The Warehouse Group outdoor gear online seller Torpedo7 has made a suitably adventurous foray into mainstream TV advertising, thanks to new creative partner, fellow Hamiltonians Bettle and Associates. The ad is all about inspiring Kiwis to get into the great outdoors.
ASB is on another crusade for Facebook likes, this time with a competition to push up the value of a True Rewards dollar prize pool and give it away. It’s the reverse of the bank’s earlier Facebook app that pushed home loan rates down.
New Zealand Cricket’s overhauled blackcaps.co.nz site is designed to satisfy the appetites of fans who can’t resist a peek at the score on their mobile behind a restaurant menu, or who leave the action running on a small browser window at work. The demand to view live scoring is at the heart of the revamp.
Hell Pizza has enlisted trans-Tasman digital marketers One Fat Sheep and Wellington’s Inject Design to make its pizza boxes the passage to an augmented reality world full of zombies. But it’s as much about loyalty and sales as fun and games.
New Zealand’s own version of a global online spendup has achieved strong sales and traffic numbers for the nearly 70 retailers that took part. The organisers say a proven international business model and the competitive nature of retail were big contributors to the results.
A collaboration between product design and development company Blender Design and miniature video camera provider Teknique to create a camera in a cube has hit Kickstarter with a funding target of US$100,000.
Kiwis continue their obsession with classifieds in comparison with other countries, while search and directories have plenty of room for more growth, IAB’s latest quarterly interactive spend figures show.
Although the majority of Kiwis are still buying from locally-based web sellers, international merchants are outpacing their Kiwi counterparts in attracting New Zealand buyers. But that doesn’t mean we can’t fight back, the Interactive Advertising Bureau of New Zealand says.
Auckland’s ‘A’ brand has ushered in a new look with what it says is a cleaner, sharper logo. The refreshed sign was introduced as part of Auckland’s new domestic tourism marketing campaign ‘The Show Never Stops’.
Vodafone’s new music app, launched to capitalise on hype around its sponsored New Zealand Music Awards event last night, offers Kiwi music fans a subscription model for getting new tracks. The app offers a constantly updated Official Top 40, emerging songs, a playlist of top 10 Kiwi artists and other event-specific playlists.
BMW’s promotion of the new X5 is a case study in why there’s no substitute for local — and for getting hands on in our country air, complete with a whiff of dung.
Localist has refreshed its business and consumer platforms with a new window on business performance and lists of likeable things to make and share.
Orcon is bidding for awesome with a new dashboard that stitches together what it thinks are the internet’s most fun, frivolous and factual things. The Awesome dashboard was the winning idea out of several from Auckland digital and social agency Us and Co.
Directories group Yellow’s first foray into augmented reality in its app is all about entertainment, but it has plans to get serious with the technology as part of its transition from print to digital.
Metro magazine has its own shiny new iPad app, which stands alone outside the MagShop app previously used by the title.
An AUT researcher and developers who graduated from the university have created an app to find out if you’re at risk of having a stroke or developing other major health problems.
The launch of Kickstarter in New Zealand has attracted a range of creative and kooky projects, including recreating a cooked onion and a retro game in which a drag queen apparently searched for her alien-abducted mother.
It’s not easy squeezing a life-size footballer into a web browser, but Wellington digital agency Resn and creative partner Wieden and Kennedy Amsterdam have done just that — in avatar form — to push EA Sports FIFA 14.
A Christchurch company with a long history in media production and an early adopter of YouTube is on a growth drive among organisations that have a message to beam to the masses.