Saatchi & Saatchi’s Purpose Built recruitment campaign for the New Zealand Army draws on the organisation’s wide range of trades to show military life is about more than combat.
Spark PR&Activate, Spark PHD and PHDiQ have drawn on their combined resources to create a campaign for Tiger Beer’s new rewards scheme Fortune Avenue.
Mitre 10 is toasting the success of the online initiatives that form part of its Easy As campaign, designed to make Kiwis more savvy about their DIY projects.
ANZ expects a big rise in the number of its customers using mobile devices for banking, with more than a third already preferring mobile over PC-based internet banking.
Online streams are driving up viewership of the America’s Cup as big numbers view the racing. On 8 September the number of streams was 13,818, but by the beginning of this week they’d exceeded 166,000.
The season debut of New Zealand’s Got Talent got a less rapturous audience reception, with the 90 minute episode getting an average audience of 611,100 for those aged five plus watching live and played back on the same day, although consolidated Nielsen data wasn’t yet available.
The full launch of the Radio Network’s internet radio service iHeartRadio has had a boost from social media activity around the recent free concert featuring Kiwi artist Lorde. The app has clung to the top free music app spot in the Kiwi iTunes store since it launched.
Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.
The Magazine Publishers Association has selected the finalists for this year’s Magazine Awards from 240 entries, up from 228 last year. Fairfax, Bauer Media Group and Tangible Media are well represented with 39, 36 and 30 finalist nods respectively.
Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams and are a key part of the growth in video views.
The Collaborate app is useful for small or big teams working on anything from planning a new business to working out the details of an ad campaign.
The second and third episodes of the Instant Kiwi campaign by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.
Vodafone hopes to launch its SmartPass mobile payments app in the next few months and in the meantime is trialling it on Samsung’s Galaxy S3 and HTC’s One, in partnership with Visa and BNZ.
A new Positively Wellington Tourism campaign aims to sweep away perceptions of a blustery city where the chances of an enjoyable visit depend on the weather. The domestic marketing push shows off people and places: craft beer tasting at Garage Project; cheese buying at local food institution Moore Wilson’s; fish and chips with the family at Oriental Bay; brunch at Maranui Cafe and more.
EzyFlix.tv is joining rival Quickflix by launching in New Zealand. The Access Digital Entertainment service, which recently launched across the Tasman, lets users pay to view content on demand, or download it to own.
A fictional blogger who dons unusually large hands is the key figure in Saatchi & Saatchi’s campaign that gives prepaid users a whack around the ears from Telecom.
The Labour Party is taking to Scoop’s website for ‘virtual hustings’ meetings, alongside the 12 roadshow events its potential new leaders are holding nationally this week. A blog by the party says the online initiative is a bid to get more member participation.
The mobile apps that virtually put you aboard America’s Cup boats hint at the immersive experience sports events could become, says Ian Taylor, head of Animation Research, which collaborated to make them.
Kiwi marketers can tap into new revenue streams in the world of social sports gaming, played out at events and internet cafes and watched via online TV, a Wellington researcher says. Victoria University’s Dr Yuri Seo says the eSports world is a far as you can get from hibernating at home playing games. And it means new ways for brands to reach consumers through games.
MediaWorks’ 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.
Strea.ma, the cloud-based web app that aggregates and displays social media activity – developed by Hawkes Bay digital marketing agency Mogul – will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.
Kiwi marketers have a chance to efficiently target their marketing across an array of screens consumers now use to access media. But that doesn’t mean they should get all creepy about it, an expert panel says.
Kiwi mobile advertising company Snakk Media’s revenue has continued its upward trajectory as more Kiwis get mobile devices and use them to get online.
Insurance provider Sovereign has chosen four-year-old agency Tenfold mostly for print and design work. Sovereign’s general manager of marketing David Drillien wouldn’t say who else was in the running for the business, but said it chose Tenfold because it could be a “decent size client” for the agency and because its specialisations fitted with what Sovereign needed.
Richard Stevens, now managing director of BrandWorld, plans to rejuvenate the company’s mastheads as founder Bill Peake and former shareholder Mike O’Sullivan dip a toe into retirement.
Tourism New Zealand has found a way to tempt visitors thinking of a premium activity based holiday, as well as those whose appetite has been whetted by the Lord of the Rings trilogy, with a new-look 100% Middle-earth, 100% Pure New Zealand campaign.