DDB and Luscious give Lotto NZ winning feeling

The third and fourth episodes of the Instant Kiwi campaign for Lotto NZ by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.

The ads follow the first and second in the series, Stacks of Cash (released in June) and July’s Deal or No Deal.

DDB executive creative director Andy Fackrell says it worked hard with director Lionel Goldstein to bring alive the idea of ‘somewhere right now, someone feels like this’.

For the TVCs people were cast off the street in suburbs across Auckland, from Grey Lynn to Mangere.

“We put them straight through wardrobe and makeup and then into the scenes. They had no idea of what they had to do or what they were in for. This meant we got some fun reactions and emotion and a real sense of what winning feels like,” says Fackrell.

“Grant [the star of Double Crossword]was literally walking along the street, we think he was grabbing the morning paper and we stopped him for a chat – a few minutes later he was dancing on a disco floor, surrounded by cheering senior citizens and being engulfed in a shower of cash.”


Lotto NZ 
Wayne Pickup – CEO 
Val Green – GM Marketing 
Kirsty Phillips – Head of Brand & Communications 
Keri Merrilees – Senior Brand & Communications Manager 
Reuben Wiremu – Brand & Communications Manager 

Andy Fackrell – Executive Creative Director 
Shane Bradnick – Creative Director 
Jay Hunt/ Pete Gosselin – Art Director 
Jay Hunt/Pete Gosselin – Copywriter 
Greg Jones – Group Business Director 
Ryan Davies – Account Director 
Louise Earles – Account Manager 
Judy Thompson – Executive Producer 
Samantha Meehan – Agency Producer 
Dave McIndoe – Senior Planner 

Lionel Goldstein – Director 
Andrew Morris – EP / Producer 
Warren Keuning – Producer

Offline: Sam Brunette – Toybox 
Philippe Lods – Toybox Online / VFX: Chris Grocott – d’Luscious Music: Peter Van der fluit – Liquid Studios 
Sound Design: Coopers at Franklin Rd

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