The third and fourth episodes of the Instant Kiwi campaign for Lotto NZ by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.
The ads follow the first and second in the series, Stacks of Cash (released in June) and July’s Deal or No Deal.
DDB executive creative director Andy Fackrell says it worked hard with director Lionel Goldstein to bring alive the idea of ‘somewhere right now, someone feels like this’.
For the TVCs people were cast off the street in suburbs across Auckland, from Grey Lynn to Mangere.
“We put them straight through wardrobe and makeup and then into the scenes. They had no idea of what they had to do or what they were in for. This meant we got some fun reactions and emotion and a real sense of what winning feels like,” says Fackrell.
“Grant [the star of Double Crossword]was literally walking along the street, we think he was grabbing the morning paper and we stopped him for a chat – a few minutes later he was dancing on a disco floor, surrounded by cheering senior citizens and being engulfed in a shower of cash.”
Wayne Pickup – CEO
Val Green – GM Marketing
Kirsty Phillips – Head of Brand & Communications
Keri Merrilees – Senior Brand & Communications Manager
Reuben Wiremu – Brand & Communications Manager
Andy Fackrell – Executive Creative Director
Shane Bradnick – Creative Director
Jay Hunt/ Pete Gosselin – Art Director
Jay Hunt/Pete Gosselin – Copywriter
Greg Jones – Group Business Director
Ryan Davies – Account Director
Louise Earles – Account Manager
Judy Thompson – Executive Producer
Samantha Meehan – Agency Producer
Dave McIndoe – Senior Planner
Lionel Goldstein – Director
Andrew Morris – EP / Producer
Warren Keuning – Producer
Offline: Sam Brunette – Toybox
Philippe Lods – Toybox Online / VFX: Chris Grocott – d’Luscious Music: Peter Van der fluit – Liquid Studios
Sound Design: Coopers at Franklin Rd