APN has stamped the Bite brand over what was Foodhub online, bringing the print and web brands into alignment.
The new look is accompanied by a database overhaul behind the scenes, designed to make the 8500-strong recipe bank more searchable and accessible.
“What we were finding was Bite’s really struck a chord with the readers and we got asked constantly why we’re not online,” says editor Jo Elwin. “No matter how much we promoted Foodhub within Bite, people still didn’t seem to make the connection.
“We will be bringing more of the Bite personality to the site. It will look and feel and sound more like Bite.”
The site will still include a range of food content from APN’s other titles, including regional newspapers, The Herald and Herald on Sunday and Viva, but will feature Bite content more heavily, says Elwin.
She adds recipe content from New Zealand Woman’s Weekly and the Listener, which shifted to Bauer under that company’s recent acquisition of the APN magazines, will also remain on the site, but new content from those titles won’t be added.
Digital publisher Michael Fuyala says APN has been working on the site for the last six months and has worked extensively on the database to make the recipes easier to search and filter.
Foodhub’s audience has been growing and has reached more than 120,000 visitors per month, he says, adding the company expects that to double.
The site design was done in house, with Born Digital collaborating on development.