Touchcast seeds growth for Forest and Bird

Touchcast’s new site for Forest and Bird tells the organisation’s story in pictures and adds a social element to the way supporters offer their backing.

The responsive site is full of rich imagery and takes the the ability to donate from within Forest and Bird’s existing website into a separate property.

“They really wanted a platform to tell their story in a visually appealing way,” says creative director and head of experience at Touchcast, Mark Glenn.

“That was one of the key challenges for us, balancing the brand values with the visual elements.”

Donors who give between $10 and $50 can add a photo of themselves and a comment to a virtual wall, and share their experience via Facebook or Twitter. Currently users share on social media after they donate, but Touchcast plans to add that functionality whether a user donates or not.

“There are a lot of people who get into the site but that final leap of donating is providing a hurdle so allowing people to assist in any way is key,” says Glenn.

“Forest and Bird doesn’t have a lot of budget so organically propagating those channels is something we’re looking to dial up.”

The site is designed for long term use rather than reaching a fundraising target within a certain time and could be re-themed for other Forest and Bird campaigns.

Donations have been building since the site went live a little more than a week ago, says Glenn, with the emphasis on gaining momentum.

At the time of writing there were more than 100 donations via the site. 

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