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NZME enters the recruitment market with YUDU

It used to be that newspapers were the home of job ads but now it’s only in classic movies you see people sitting back with a red marker circling their potential career opportunity.

The online world has thrown up a number of new ways to find a new career path with Trade Me and Seek listing available positions while various websites allow users to create a profile that gets matched with potential employers.

Now, NZME has entered the recruitment market with a digital platform called YUDU, that connects industries with both active and passive candidates.

Based on research that shows 43 percent of the workforce are not currently looking for a new role but are open to opportunities, YUDU stares away from traditional job board websites and acts as a hub filled with news, tips, advice, trends and insights from 12 specific industry sectors.

It’s hoped NZME’s network reach of over 3.2 million Kiwis each week will give the industries a platform to scale right from launch so they can connect with passive and active candidates.

Chief digital officer Laura Maxwell says the platform is designed with the new generation of job seekers in mind. She says how we view work has changed over the last five years and it will continue to evolve faster than ever as technological disruption impacts all industries.

“Many jobs will no longer exist in their current form,” she says. “Being information- rich and abreast of trends is what will ensure you set yourself up for success.”

To help those looking for a new job, users of the platform will be able to complete a personality test that will help them find and understand their own traits and develop their career with companies that match their personal values.

There is also a salary tool that uses anonymised community data to inform people on salary ranges and support them in a dynamic job market. It will be a hub with a focus on career progression rather than one-off appointments.

“What’s unique about YUDU, is that it will be with you for the journey, rather than just that moment in time when you need to look for a new role. Rather than being in fear of the changes to come, YUDU will provide you with the knowledge and tools to ensure you have everything you need to create the life you want,” says Maxwell.

Chief executive officer Michael Boggs adds that YUDU is one of several new ventures NZME will be launching in coming months as it leverages new revenue opportunities.

“With the expertise, resource and media network already in place, NZME is perfectly positioned to capitalise on the opportunity presented by the New Zealand online job market which is estimated at over $50 million. YUDU will be a formidable competitor in New Zealand’s jobs market.”

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