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Rihanna and Sephora launch Fenty Beauty with real-time film

When a launch involves Rihanna, it’s probably going to be something special. 

Fenty’s Beauty – the much-anticipated collaboration between the singer and makeup giant Sephora – broke boundaries by creating a live immersive experience in Spain culminating in a real-time edited 60-second spot. 

Set in Callao City Lights’ theatre in Madrid, the singer, alongside fans and influencers, showcased the latest beauty products among shooting sets crafted as over-sized Fenty products.

And the crowd outside didn’t miss out with large-scale outdoor LED billboards and an AR billboard giving a taste of what was happening inside. 

Orchestrated by experiential design agency Wildbytes, the launch shows thinking outside the box brings in the views, with more than a billion impressions on social media. 

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