Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
Author Siobhan Keogh
Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.
TVNZ has released its first report on the impact on advertisers of viewers ‘timeshifting’ television, and the results are surprisingly positive.
If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.
Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
Online sports broadcast service Premier League Pass streamed its first games on 17 August, and there have been one or two teething problems. No big deal, says chief executive Tim Martin.
Lion’s entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.
A crowd-sourced campaign to stop the GCSB bill, which would grant the Government greater surveillance powers over New Zealand residents and citizens, has reached its funding goal on PledgeMe.
Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.
Have you got a dream? It’s to go to space, right? Well, Cadbury probably isn’t going to send you there, but it might make one of your slightly less-ambitious dreams come true with its new Cadbury Dreams campaign.
Music magazine Rip It Up has been sold to Groove Guide publisher Grant Hislop.
Youth-targeted telco Skinny Mobile has found an inventive new way of reaching its customers, using mobile app Snapchat.
￼Radio New Zealand’s recently redesigned website has received an international nod of approval.
You can stop arguing over the office radio now: internet radio service iHeartRadio has finally gone into open beta in New Zealand.
The Digital Arts Network is just over a year old and TBWA’s digital arm is making strides into New Zealand’s interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand’s digital sector.