Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.
TVNZ has released its first report on the impact on advertisers of viewers ‘timeshifting’ television, and the results are surprisingly positive.
If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.
When TVNZ nabbed the rights to Home and Away from MediaWorks early last month, it had to find a way to let people know that Alf Stewart’s stalwart old mug would be switching channels.
Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
Online sports broadcast service Premier League Pass streamed its first games on 17 August, and there have been one or two teething problems. No big deal, says chief executive Tim Martin.
TVNZ will launch its OnDemand app for Samsung Galaxy devices on Friday 23 August.
Lion’s entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.
Auction website TradeMe has launched self-service ad platform Local Ads, aimed at small- to medium-sized businesses.
A crowd-sourced campaign to stop the GCSB bill, which would grant the Government greater surveillance powers over New Zealand residents and citizens, has reached its funding goal on PledgeMe.
Who starts a new digital agency in the middle of a global recession? Ben Young and Duncan Shand, that’s who. We talk to the Young & Shand co-founder and managing director about the company’s plans and why its clients still need a specialist digital agency.
Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.
Have you got a dream? It’s to go to space, right? Well, Cadbury probably isn’t going to send you there, but it might make one of your slightly less-ambitious dreams come true with its new Cadbury Dreams campaign.
Music magazine Rip It Up has been sold to Groove Guide publisher Grant Hislop.
Animating app Toon Hero, created by Auckland-based startup Trigger Happy, launched on the app store for iPad and iPad mini on Friday.
If you’re an Android user, you may already be familiar with an app that comes integrated into some devices, called Swype. SwiftKey for Android works almost exactly the same way.
The stock market is not a lumbering beast. It’s fast-moving and things can change very quickly, and many people may not want to wait for the morning paper to come out to see how their investments are faring.
Youth-targeted telco Skinny Mobile has found an inventive new way of reaching its customers, using mobile app Snapchat.
If you managed to avoid Twitter over the weekend, you may not have realised that hyper-intellectual event Tedx was held in Auckland on Saturday.
Brian Sweeney is a man on a mission to rebrand New Zealand as something other than the land of hobbits and sheep.
Radio New Zealand’s recently redesigned website has received an international nod of approval.
You can stop arguing over the office radio now: internet radio service iHeartRadio has finally gone into open beta in New Zealand.
A new, two-day expo focused around “digital entertainment” – that’s “video games” for the layperson – will be held by Auckland’s Vector Arena over the weekend of 28-29 September.
Long gone are the days when writing a ‘to do’ list involved a piece of paper, a pen, and not much else. Toodledo is just one of many iOS apps that allows you to not just create a task, but to detail every intricacy of it.
Mainstream rock radio station Radio Hauraki has released a new app for iOS and Android, called Hauraki, with an optimised player for streaming the station live.
The Digital Arts Network is just over a year old and TBWA’s digital arm is making strides into New Zealand’s interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand’s digital sector.