Author Siobhan Keogh

News
Westfield wants you to pin its fashion
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Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.

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Powershop partners with menacing dictator
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Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.

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Review: Super Planner – all-in-one events
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If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.

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Home, and away from TV3
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When TVNZ nabbed the rights to Home and Away from MediaWorks early last month, it had to find a way to let people know that Alf Stewart’s stalwart old mug would be switching channels.

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