Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
Author Siobhan Keogh
Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.
TVNZ has released its first report on the impact on advertisers of viewers ‘timeshifting’ television, and the results are surprisingly positive.
If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.
Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
Online sports broadcast service Premier League Pass streamed its first games on 17 August, and there have been one or two teething problems. No big deal, says chief executive Tim Martin.
Lion’s entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.