Vodafone and Sky TV renew resale and distribution deal

Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.

Vodafone has in the past bundled Sky services in with Vodafone broadband, and billed customers for Sky services.

The parties’ previous deal reached the end of its term in November 2011. The companies have been working towards a new deal since January 2011, according to a Sky press release.

“Our partnership with Vodafone has been a long and positive one,” says Sky chief executive John Fellet.

“We’ve worked together on mobile television and Vodafone’s resale of Sky, bundled with their broadband products.  This new deal will give Kiwi consumers some fantastic opportunities.”

Vodafone chief executive Russell Stanners agrees.

“This is great news for our customers who are enjoying Sky services through Vodafone today and provides Vodafone with the platform to innovate going forward,” he says.

Sky’s head of corporate communication Kirsty Way, says the deal took so long because of its complexity.

“It’s a pretty complicated and big deal and during the course of the negotiation things happened like Vodafone acquired TelstraClear,” she says.

Sky had separate deals with both Vodafone and TelstraClear prior to the acquisition.

Way says Vodafone’s launch of ultra-fast broadband services will be beneficial to Sky.

“I’m looking forward to seeing what [Vodafone] have got on offer.”

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