Browsing: TVC

News
An anti-consumerist ad for Christmas
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Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.

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Oceania Healthcare addresses the awkwardness of rest home conversations
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The decision to place an aged loved one into assisted care is never easy. On the one side you have the pride of the the grandmother or grandfather, who has been independent for longer than their children have been alive. And then on the other side, you have the children who don’t want their parents to feel as though they’re being imprisoned in a home. And in its new TV ad by Rainger & Rolfe and Film Construction, Oceania Healthcare addresses this awkward situation by showing that sometimes both the parents and their children are on the same page without realising it.

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Masterchef or master of mixing the packet gravy? Maggi reminds us of an easier accompaniment—UPDATED
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In a television age dominated by reality cooking shows like Masterchef and My Kitchen Rules, no doubt many of us feel we need to step up our game in the kitchen, and make sure each dish has at least one food source which is impossible to pronounce or perhaps includes kale from a remote region of New Zealand which has grown to the sound of children’s laughter and been watered only with water collected from a luscious mountain stream, or some chia seeds, or maybe some salted caramel topped with cream churned by the feet of baby ducks. But considering most of us don’t have the time or money to regularly produce artisan cuisines, sometimes we just want to whip up something quick, something we know improves the taste of our meal and something that won’t make us recoil from the state of our bank balances, like some ready-made gravy paste by Maggi.

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Monteith’s launches digital game, hides clues in TVC
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In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.

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Clemenger shows bravery in action in new NZTA spot ‘Local Legends’
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Clemenger BBDO has done it again for NZTA, this time with a new TVC that shows how everyone has a part to play in stopping a drunk driver. Released this morning on NZTA’s Facebook page, the ‘Local Legends’ ad plays close to home for anyone who might feel anxious trying to convince someone they don’t have much influence over not to drink and drive.

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Kiwibank throws independence to the wind
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What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it’s printed them out and hung them off its headquarters in Wellington.

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Commercial Approvals Bureau gives Breast Cancer Foundation okay to show nipples in new ad
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The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.

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Part two of ANZ campaign reverses a series of unfortunate events
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Following on from the series of unfortunate events that provided the narrative for the first part of ‘Time really is money’ campaign, ANZ has now released a sequel that gives a markedly more positive re-imagining of the day in the protagonist’s life. The second spot, released over the weekend, gives a scene-by-scene reversed reworking that eventually presents ANZ’s mobile banking as the catalyst that allowed the evening’s proceedings to run more smoothly.

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Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates ‘What’s my number’
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Y&R NZ has picked up where FCB left off by launching its first campaign for What’sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

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Wool-I-am is back in town (and country) in Cavalier Bremworth’s latest push
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Cavalier Bremworth’s Wool-I-am originally appeared in a series that was launched almost two years ago and espoused the benefits of wool carpets over synthetic. This time the New Zealand carpet maker’s campaign, once again via Federation, focuses on the company’s unique ability to manage the quality of its wool carpet right through from the farm to the tufting plant in Auckland, to the customer’s floor, with its sheep mascot posing in Napier, having a cappuccino in Auckland and even driving a truck.

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Powerade revamps website and launches new TVC, aims to get Kiwis off the couch
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Coca-Cola-owned Powerade has introduced a new app and updated its website in an effort to encourage Kiwis to lead healthier lifestyles. Rather than focusing on the Powerade product range, the new website instead provides users with a performance hub where they can set fitness goals, receive training programmes, track their performance and map runs. These digital upgrades coincide with the release of the sports drink’s ‘Performance is everything’ campaign, which was recently activated via an Ogilvy-created TVC that features All Blacks Liam Messam, Beauden Barrett and Julian Savea battling on a rugby field through a heavy downpour.

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Who needs professional actors?
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Rather than commissioning a group of actors to over-emphasise the refreshing sensation of sipping on a Coke, Wieden + Kennedy instead compiled a montage of regular people giving their best “ahhhhs” after a gulp of the sugary drink.

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Rebel Sport continues its brand story with poetry
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Rebel Sport is continuing to tell its brand story via a new poetic spot that’s narrated by the stirring voice of ex-All Black star Brad Thorn. Written by Ogilvy’s executive creative director Angus Hennah and directed by a Sweet Shop team headed by Joel Harmsworth, the one-minute spot couples gruff spoken word poetry with a gritty montage of sportspeople enduring the heaviness of playing a sport outdoors in winter.

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Tui kicks off 125th anniversary, presents beer glass as the original handheld device
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Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.

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