Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what’s happening here and how House of Travel has harnessed the social network and is moving away from traditional media.
Author Skye Wishart
Fonterra Brands has teamed up with Colenso BBDO and TVNZ Blacksand to give Facebook fans the thrill of seeing themselves on an actual TV ad, while consuming lots of Kapiti icecream, with the help of some new technology from TVNZ.
Microsoft Surface New Zealand is jumping aboard the street art wagon, collaborating with FCB and renowned Kiwi street artists BMD to produce a bromance-y video showing the creative possibilities of the Surface Pro 3. The video kicks off a “purely social” campaign to be rolled out over the coming three months.
Eschewing cliches of elderly figures trying to hear their grandchildren, One Plus One and Augusto have used two New Zealand music legends to produce content marketing cinematography that demonstrates hearing aids.
Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.
Linea Weatherboard’s transformer ad, created by Federation and Waxeye takes out the Colmar Brunton Ad Impact Award for July with its hero ad featuring a transforming house.
Following on from a global rollout at the end of last year, Yahoo New Zealand’s homepage too has relaunched in the new format, with personalised content for New Zealand users and sweet new functionality for advertisers.
Photobombing has been given a V, with unsuspecting winery tourists having a homemade bomb packed with tempera powder exploding in their photos. The project is the latest in the “Give it a V” 24-hour series and was shot at West Brook Winery in Waimauku near Auckland last week, and posted on social media and the V website.
Stoptober’s lead up nationwide tour kicked off yesterday with a heartfelt recruitment event in Kaitaia. It’s part of a campaign targeting New Zealand’s 463,000 smokers to quit the habit with a smokefree October, by signing up to the Stoptober website. Satellite Media’s Piri Weepu TVC is also leading the charge.
Last night’s third episode of The Block screened for the first time this season without My Kitchen Rules NZ (MKR NZ) diverting viewers to TV One, which could have been its big chance to exclusively engage viewers after a dismal episode two. But its plans were foiled by the leaders’ debate.