Author Skye Wishart

News
The best of both worlds? Why House of Travel is flipping its marketing script and embracing Facebook
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Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what’s happening here and how House of Travel has harnessed the social network and is moving away from traditional media.

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Georgie Pie and MediaWorks search for new comedy talent for 7 Days
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Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.

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Stoptober NZ kicks off with nationwide tour and Satellite Media TVC
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Stoptober’s lead up nationwide tour kicked off yesterday with a heartfelt recruitment event in Kaitaia. It’s part of a campaign targeting New Zealand’s 463,000 smokers to quit the habit with a smokefree October, by signing up to the Stoptober website. Satellite Media’s Piri Weepu TVC is also leading the charge.

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