Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.
As characters bake Christmas treats, rush into stores and brave the night markets in the lead up to a snowy Christmas, sentiments including; “still need this, still need that”, “still need to do so, so much more” and “blah, blah blah” start to build as their children sit around in boredom, accidently chop their hair and battle rogue mustard slopping on their jacket.
But the ad with a piano tune of nursery rhyme proportions takes a turn as the characters choose to relax and enjoy time with their family instead of being swept up in the Christmas rush. There is only a glimpse of a shiny Christmas roast meal as the voice over finally says they, “don’t need this, don’t need that”.
This advert follows another offbeat but heartfelt story for Edeka’s Christmas 2015 TVC, where a father, and grandfather, feels so left out on Christmas he fakes his own death to get all the family together again. It was called the ‘saddest Christmas ad ever’ but made headlines around the world for its heartfelt message of getting together on Christmas
Other brands are also relying on feel good Christmas twists for their festive TVCs. Heathrow Airport’s wholesome ad follows two tired looking teddy bears on their journey, who turn into real grandparents visiting their family because ‘coming home’ is ‘the best gift of all’.