Author Jessy Edwards

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Politicians help Powershop cash in
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Powershop is cashing in on the gaffes of politicians through a refer-a-friend campaign that laughs at our past and present leaders in various states of strife. After poking fun at Judith Collins and pissing off John Banks, the retailer is back with a campaign that has Mana Party MP Hone Harawira the butt of the joke.

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Stuff gets hip, joins WhatsApp
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News websites are finding new ways to engage with their audiences, with Stuff.co.nz announcing Auckland users can now receive its news alerts through messaging app WhatsApp. Four days in and the new service is going great guns.

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Fairfax gets Neighbourly
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Fairfax media has bought in to a company where neighbours can chat about where to get the best flat white in their area, offer up spare bags of sheep dung to people nearby (true story), or find out what happens to the old clothes they’ve been putting in the bins by the church all these years. Neighbourly, an online social network for neighbourhoods, has partnered with Fairfax for a 22.5 percent share in its company, with the potential for more investment if the relationship pays off for both parties.

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Fly Buys gives the gift of free parking—UPDATED
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There aren’t many things more tedious than trying to find a park around Lambton Quay, Wellington, even on a good day. But if there is one thing that can quell how harrowing it is driving around in circles just to be pipped at every post by aggressive drivers with sharp parallel parking skills, it’s free parking.

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Apple helps Christchurch-based indie film achieve world first
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When Apple first contacted the producers of ‘Sunday’, an independent film set in post-earthquake Christchurch, made by a group of New Zealanders and Australians, the producers weren’t surprised. What they’re doing is a world first in film distribution, and an experiment in tackling Internet piracy. As of 7 December, ‘Sunday’ will be the first independent film to be launched over five different distribution platforms at the same time.

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Clemenger creatives on making NZTA’s ‘Local Legends’
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This morning NZTA released its latest ad ‘Local Legends’, this time aimed at curbing drink driving among younger men. We spoke with Clemenger BBDO creatives Mark Dalton and Mike Gwyther, who also co-wrote NZTA’s ad ‘Blazed’, about what it took to write ‘Local Legends’, what makes it work, and how to cut through the noise so you’re not forgotten.

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