A battle is raging between online advertisers and those who don’t want to be followed on the Web, and New Zealand news websites are harbouring a surprising amount of trackers. Journalists and privacy experts have recently been pointing the finger at news websites as some of the worst offenders when it comes to collecting people’s data without any formal disclosure. Much of this is happening through online ‘trackers’, hidden pieces of code in websites that track how a user clicks, or even hovers, on a site.
Author Jessy Edwards
Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?
Hell Pizza is offering an explosive short-term deal with their pizza delivery – and they’re hoping it’s going to net them a record week of sales. A campaign offering a fireworks delivery along with your pizza kicked off last week with the company opening a fireworks preorder for the Guy Fawkes period.
Whether it’s booking flights, deciding where to stay or finding your way when you’re on holiday, the internet era has turned the travel industry on its head. Jessy Edwards looks at how some of the traditional businesses like Destinations, For the Love of Travel and House of Travel are transitioning and how new businesses are profiting.
Travel review website Trip Advisor is the king of user-generated content, and it’s recently backed that up by running a competition for fan-made ads.
The competition for Kiwi listeners, artists and advertisers is on, with music streaming companies like Spotify, Pandora, and iHeartRadio innovating rapidly to out-do each other down under, with analytics offers, better content and new ad units. StopPress looks at what tunes the providers are playing to try and increase their numbers. PLUS: Lorde-related stats!
The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.
50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.
This coming Sunday a sports event bigger than the NBA final playoffs will be happening in Seoul, and chances are you’ve never heard of it.
While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.
MyRepublic, a new internet service provider offering ultra-fast fibre broadband, has touched down in New Zealand in its big purple rocket, and it’s using William Shatner to communicate with us slow-internet users.
Republik’s new campaign for Fuji Xerox New Zealand had it achieve the highest international sales figures at launch for the new Versant 2100 digital printing press. So how did the campaign engage the print industry?
There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?
The Broadcasting Standards Authority’s rulings on complaints can be a good litmus test for what the New Zealand public can stomach these days—and an entertaining insight into the beliefs of the nation’s easily offended wowsers. We’ve looked at some of the decisions of the last six months and compiled a handy tutorial for those in New Zealand media.
As Whittaker’s proved, having a famous endorser can be good for business. Sealord has also gone down that path in its latest campaign to flog premium frozen hoki fillets, but its collaboration is a little more surprising: MTV reality TV star Heidi Montag.
Just when you thought there was no such thing as an ad hung off the homoerotic relationship between a giant ear and a single overgrown German headphone, along comes Sennheiser.
After more than ten years away from the silver screen, Contact Energy is back with a series of playful TVCs that aim to tackle the messier side of family life and show how the company is changing.
The New Zealander who helped give human faces to creatures in movies like Avatar and King Kong has teamed up with an Auckland company making airport software to develop an avatar for self-service check-ins. And there’s plenty of scope for more robot-human interactions in retail, marketing and pretty much everywhere else.