Author Jessy Edwards

News
Online trackers: are our local news providers following us?
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A battle is raging between online advertisers and those who don’t want to be followed on the Web, and New Zealand news websites are harbouring a surprising amount of trackers. Journalists and privacy experts have recently been pointing the finger at news websites as some of the worst offenders when it comes to collecting people’s data without any formal disclosure. Much of this is happening through online ‘trackers’, hidden pieces of code in websites that track how a user clicks, or even hovers, on a site.

News
Kiwi brands experiment in six seconds of fun on Vine
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Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?

News
Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video
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The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

News
Sealord cans Montag after customer backlash
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Customer backlash has forced Sealord to cast its latest ad, starring reality TV star Heidi Montag, to Davy Jones’ Locker. After screening the new campaign for less than two weeks, Sealord has pulled the ads from YouTube and television.

News
Inside: Ocean Design
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Wellington’s Ocean Design has been around for 26 years, but it’s been content to float under the radar. Now, after adding some new business to its list of very longstanding clients and bringing a few new staff onboard, managing director Blair Mainwaring pipes up.

Opinion
The rise of the pocket riders: how technology is changing the transportation industry
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There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?

News
Pricks, lardos, Vladimir Putin butt plugs and climate change denial: a handy tutorial on what the media can and can’t get away with
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The Broadcasting Standards Authority’s rulings on complaints can be a good litmus test for what the New Zealand public can stomach these days—and an entertaining insight into the beliefs of the nation’s easily offended wowsers. We’ve looked at some of the decisions of the last six months and compiled a handy tutorial for those in New Zealand media.

News
It pays to be Dre
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Rapper, producer and sound-based entrepreneur Andre ‘Dr Dre’ Young has just been named by Forbes as the 2014 Hip-Hop Cash King. And it’s the sale of Beats Electronic to Apple that put him in the top spot. PLUS: Beats by Dre’s celebrity-heavy advertising.

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