Browsing: TVC

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TVC of the Week: 31 July
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Sorted’s shrinkage, RadioLive’s fly on the wall approach, ASB’s Facebook in real life tomfoolery and TV3’s Olympics promo take the TVC title this week.

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By air and sea
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Who’s it for: RNZAF by Saatchi & Saatchi and 8com

Why we like it: Showing the range of exciting things recruits can get up to if they join the Air Force certainly isn’t a new approach. But this fast-paced, well-made TVC does its job and gets that message across very well. And almost 26,000 views on YouTube isn’t too shabby.

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Fastidiousness, fashion, the future and free*
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Who’s it for: Lexus by Saatchi & Saatchi

Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …

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Paper trail: Brother and Raydar get into gear for Rally push
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We wrote about Brother’s plans to promote its naming rights sponsorship of the brrmm brrmms a few weeks back. And the multi-channel campaign went live this week, led by a cool new TVC created by Raydar and SPG/Kaleidoscope that’s about as far away as you could get from the Japanese company’s previous TV efforts and links its technology with rally driving by bringing a print out of a car to life.

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Free and fair, driving and beer
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Who’s it for: Freeview by True and Flying Fish

Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic …

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Flowers, dolphins and pop-ups
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Who’s it for: Sony by Frontage, Flying Fish and Blockhead

Why we like it: ‘Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this …

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Confidence, couches and cockies
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Who’s it for: Rexona by Naked and Curious.

Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well …

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Supermarkets, sporting subtleties and Subarus
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Who’s it for: New World by Colenso BBDO/.99 and Finch

Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of …

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Greed, swiping, sex, eagles and distractions
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Who’s it for: RaboDirect by Shine and String Theory

Why we like it: It’s a common trick for challenger brands in the banking space to target the big boys, but this spot communicates the savings message and it’s very well made (take a bow, String …

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Lip synching, poverty and rule breaking
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Who’s it for: TVNZ’s Judge the Jury app/website at the AXIS awards by Contagion

Why we like it: There’s almost nothing better than Bad Lip Reading, so this in-housey, piss-takey spoof ad to draw attention to an AXIS gimmick got our vote.

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In the house, on the roof, with a hammer, atop a Pegasus
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Who’s it for: HRV by Y&R Auckland and Curious Film

Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand’s housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and …

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Joy, stars and heat
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Who’s it for: NZ Tax Refunds by Special Group and Finch

Why we like it: Everyone loves getting an unexpected windfall. And they’ve captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would’ve thunk …

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Hit for six
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Who’s it for: State by Colenso BBDO and Ruskin

Why we like it: It’s either brave or foolish for State to trivialise accidents with a jaunty sing-a-long, especially after the events that have befallen the country in recent times and the role insurance companies have played …

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The gears of war—and mortgages
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Who’s it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney

Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works …

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What happens in Vegas, doesn’t happen in Roto-Vegas
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Who’s it for: Cody’s by Barnes, Catmur & Friends and Curious

Why we like it: You can take the boys out of Roto-Vegas, but it seems you can’t take the Roto-Vegas out of the boys. More nice work from BC&F for Independent Liquor and typically …

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Building, living and crashing
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Who’s it for: PlaceMakers by JWT NZ and Exposure

Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like …

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Crackers and Tiki Taane
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Who’s it for: Mercury Energy by TBWA\Tequila

Why we like it: It’s the talented Tiki Taane, and with profits from his song going to Starship Children’s Hospital what’s not to like? That and the goofy Footrot Flats-esque mixture of animation and reality.

Youtube …

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Beer and leather
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Who’s it for: DB Export Dry by Colenso BBDO and The Sweet Shop

Why we like it: Everyone loves the ’80s. Or at least laughing at them. And this brilliantly-made piece of masculine nostalgia for DB Export Dry’s ‘say no to wine’ campaign is a gem …

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High five
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A fair bit to choose from this week, so, in the spirit of V-Day giving, we’re dishing out gifts left, right and centre in an effort to gain your love.

Who’s it for: 2degrees by TBWA\ and Film Construction.

Why we like it: Rhysie and TBWA …

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Books, snacks and tiki tours
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Who’s it for: Meridian by Assignment Group and Perendale

Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New …

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Evolution: Red Bull style
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The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.

Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.

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