We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?
Author Jessica-Belle Greer
An artist might not seem the first port of call to promote an umbrella, but for Blunt Umbrella and Motion Sickness, New Zealand’s Dick Frizzell has provided a unique opportunity to make a mini documentary and a donation to Oxfam.
Tuataras may be the masters of camouflage in New New Zealand’s wild but for Tuatara Brewery, making itself known on the crowded craft beer shelf is the aim of its new labels and names.
Being the best is a marketing paradox. Why bother with claiming your product is the greatest when you can create a much more unique position? Carlsberg and TBWA have done just that with a new campaign that tempts beer drinkers with the possibility of the best.
‘Just do it’, it’s ‘Sure to rise’ and ‘Finger lickin’ good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
What is it with SUVs and superlatives? After StopPress covered SsangYong’s schooling on the use of ‘best’ by the ASA, we have another case of the absolutes.
The poignant ‘Mistakes’ TVC by Clemenger BBDO has taken out two top awards at the prestigious IPA Effectiveness Awards in London this week.
Whirling around a cinematically beautiful 19th and 20th century England, Europe and Egypt, the latest Christmas campaign by Burberry is more an epic trailer for a historic dramatisation of the luxury English brand’s founder than a TVC. It’s an action-packed musing on what, Thomas Burberry, might have been.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
Auckland 21-year-olds Harriett Maire and Ferris Bradley’s short film has been chosen as a finalist for a NASA film competition, where the winning film will be enjoyed by astronauts in the International Space Station. Maire explains how the surreal opportunity came to be.
Today the Rialto Channel is hosting special ‘Breast Cancer Screenings’ at Academy Cinemas with four Ascendant Dx scientists who have flown over to collect the tears of cinemagoers.
Have you ever sat down at your local café and thought: ‘damn, the barista’s apron is stylish’? Or have you paid for your petrol and thought, ‘what a cool shirt’? Bespoke uniforms are popping up all over New Zealand, with limitless potential for both designers and brands.