Author Sim Ahmed

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The Kiwi company with an $85 million price tag: the story behind Online Republic
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Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.

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Owner/Marketer: Elliot O’Donnell
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Elliot O’Donnell (aka Askew One) is a Kiwi street artist who’s transitioning between “just tags on a wall” to legitimate art. And with paintings of Ralph Hotere in Kingsland, work on Queens Wharf and his impressive creations in the Wynyard Quarter, he’s trying hard to turn his passion into a viable business.

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NZ Geographic publisher launching Pro Photographer magazine
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While others are looking apprehensively towards the world of print publishing, the company behind New Zealand Geographic magazine is taking the opportunity to expand its stable. From 5 August, Kohwai Media will publish a bi-monthly photography magazine called Pro Photographer, publisher James Frankham says it’s catered towards those in the photography business.

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Review: IFTTT – automate your digital life
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It’s no hyperbole to say IFTTT has saved the world on multiple occasions from assured destruction … well perhaps it’s a slight hyperbole, but this deceptively simple productivity service has become integral to my digital universe – and without it much of it will fall into a black pit of forgetfulness.

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ASA pulls plug on Instant Kiwi tabletop ads
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It’s game over for Instant Kiwi’s table top advertising of its Space Invader scratchies. The Advertising Standards Authority’s Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.

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V Battle Carts makes golf interesting
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What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.

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