Canon launches $1 million+ consumer campaign

Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.

‘No one sees it like you’ is Canon’s new mantra in the Oceania region, aimed at personalising the connection between Canon cameras with the people who use them.

A new online user community called Image Spectrum has been set up with photography tutorials, competitions, and editorial content. Image Spectrum also hosts Canon’s photoPICO photo book store.

The campaign is being lead from Australia, where Canon is spending AUD$16 million on this latest promotion.

Leo Burnett Australia came up with the TVC execution, with support from BCG2 and Hunter Media for New Zealand-specific support.

The campaign rolls out in phases from this Sunday, including this heart-tuggingly good TVC (below).

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