To err is human or in the case of AMI’s latest TVC campaign, to err is ‘humanness’.
The insurance company’s ‘Humanness’ campaign via Colenso BBDO shows the many facets of what it means to be human: helping others, being competitive and making the occasional mistake which requires an understanding insurance agent to solve – all backed by tinkley music of course. People helping people, reads the AMI tagline.
The TVC is the first major campaign between the insurer and agency since Colenso won the AMI account away from DDB in October last year, after an 18-year-long working relationship. At the time, a StopPress source said DDB wasn’t offered an opportunity to plead its case –it’s likely AMI’s new owner IAG wanted Colenso on board as it already serviced sub-brands State and NZI.
StopPress has contacted AMI for comment.
Creative chairman – Nick Worthington
Executive creative director – Steve Cochran
Art director – Beth O’Brien
Copywriter – Jesse Stevens/ Steve Cochran
Group account director – Scott Coldham
Senior account director – Helen Fitzsimons
Senior account manager – Angela Vance
Account executive – Taylor Holland
Head of planning – Andy McLeish
Planner – Ruth Blair
AMI / IAG
GM strategy and business performance IAG – Michael Pryor
Acting GM of marketing IAG – Merran Anderson
Marketing and comms manager AMI – Richard Aitken
Brand marketing manager AMI – Eve Whitwell
Campaign manager AMI – Owen Hallmark
Media Agency – Spacestation
Agency producer – Katie Knight, Megan Robertson
Production Company – The Sweet Shop
Production company producer – Ben Dailey
Director – Joel Kefali
Sound design – Franklin Road
DOP/Cinematographer – Andrew Stroud
Editor – Tim Mauger
Post production – Mandy
Music – Franklin Road