Awards round-up: TVNZ, DraftFCB and Belowtheline


Following on from the ten golds and four silvers TVNZ Blacksand won at the local version of the Promax Awards, which celebrated the work done to promote and market TV shows, a promo for TV ONE’s Breakfast has won gold at a global Promax competition held in Los Angeles.

The promo won the best news/information programme spot in the 2013 PromaxBDA Global Excellence Awards, which recognise stand out work in television promotion, marketing and design.  

TVNZ also picked up a silver for its Fear Factor promo. Check out all the winners here

All the gold winners from the local version are in the running for the upcoming Australian awards. 


Fresh from a massive Cannes Lions, DraftFCB is back winning things, with the PR & Activation team rewarded with PR campaign of the year at the PR Week Awards Asia for SPCA/Mini’s Driving Dogs. 

In addition to the major award, it also took Non Profit Campaign of the Year, Promotional Activity of the Year and certificate of Excellence in Social Media. 

Check out all the winners here


Auckland marketing agency Belowtheline was the only Kiwi agency to pick up an award at the APMA Star Awards in Sydney, which recognise the best promotional and experiential marketing campaigns in Australia and New Zealand. 

A total of 23 agencies were shortlisted across 16 categories for this year’s awards. And Belowtheline won silver in the Best Activity Generating Brand Loyalty’ category for its ‘Huggies Animal Toys’ promotion for Kimberly-Clark.

Involving a collect and redeem mechanic, the campaign for Huggies built brand loyalty with mums with babies. Communicated across TV, online, on pack and instore, the campaign achieved massive cut through resulting in the highest ever weekly redemptions of toys versus previous promotions, highest ever recruitment to the Huggies Club, and record levels of satisfaction and other key brand measures.

Last year’s event saw the agency win gold with its ‘Game Plan’ promotion leveraging Sanitarium’s sponsorship of the All Blacks before and during the Rugby World Cup, and a bronze for its Kapiti ‘Win A Designer Experience’ promotion for the WOW Wearable Art Awards.​ 

The agency was a finalist in five categories: Young Achiever in Creative, Best Small Budget Campaign, Best Use of Shopper Marketing, Best Retail Account Specific or Channel Specific Campaign and Best Activity Generating Brand Loyalty.

Whybin\TBWA Group scored the top award for its ‘NRMA Car Creation’ campaign for Insurance Australia Group, a truly integrated campaign that saw a car built from scratch using parts that the company’s competitors did not cover as standard.”

Check out all the winners here

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