Partner articles
When is a prescribed solution not the right answer?
Sometimes the brief can miss the mark when expectations are too tight. Here, Insight Creative tells us how the prescribed solution isn’t always the best course of action.
News
Spark Sport wins broadcast rights to NZ Cricket fixtures
Spark Sport says it has broadcast rights to NZ Cricket fixtures from April 2020 with TVNZ as free to air partner.
News
Huffer and the Mental Health Foundation get lyrical about mental health
Huffer has partnered with the Mental Health Foundation and Kiwi musicians support mental health awareness in a musical campaign by Reload & Smoke.
News
Education New Zealand aims to answer the tough questions
Education New Zealand has shinned the light on some of the joys of studying on our shores with the help of Special Group. The campaign message encourages potential international students to ‘Ask New Anything’, as they hear the benefits of studying in New Zealand from past students.
News
Stanley St Wellington welcomes five local hires
Stanley St has put a focus on local talent acquisitions. It’s introducing five new roles into its Wellington office, including Aaron White as head of Stanley St Wellington.
News
Simply the best: the supreme winners of the 21st Best Design Awards
The 2019 Best Awards was held at the Spark Arena on Friday night celebrating the crème de la crème of the design industry. It recognised designers, young and old, for their craft across a range of categories, from graphic to moving image to product design. Most who attended were in agreement that the night was a blast, and resembled the maturing success of the design industry in Aotearoa. Here is a breakdown of the supreme winners.
Movings & Shakings
Shine welcomes Richard Maddocks and Andy Schick to its team
Shine has welcomed Richard Maddocks to its team as chief creative officer and Andy Schick as digital director.
News
Have your say on StopPress comments
In the wake of comments in bad taste making their way into StopPress’ comment section, we want to know what you think of the platform and how you’d like to see it used in the future.
Partner articles
How Phantom Lab is mixing art and innovation
From treasure hunts to lenticular images and interactive posters, Phantom Billstickers is generating attention for advertisers and entertaining passerby’s. We talk to its marketing manager Ben Stonyer about Phantom Labs, its creative hub that’s disrupting out-of-home space.
Opinion
One to watch: whizz kid Eli Smit
What would you think if a 10-year-old approached you for an interview? Eli Smit is rubbing shoulders with New Zealand entrepreneurs in his Ground Breaking podcast as well as running his own business Get Mowed. This kid is one to watch.
News
Ads of the week: 8 October
Everybody jazz hands for NZTA, Abes Bagels and the Breast Cancer Foundation.
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The Faces of Our Industry: Cassidy Meredith, Drum
StopPress and the Commercial Communications Council showcase The Faces of Our Industry in a new video series. Watch the first interview with Drum’s Cassidy Meredith.
News
oOh! takes Marketer of the Year win to the streets
To celebrate Jo Mitchell’s Marketer of the Year win at the 2019 TVNZ-NZ Marketing Awards last month, oOh!media took it to the streets.
Features
TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald’s, named Marketer of the Year
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
News
The Compendium: 4 October
Our weekly dissection of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.
News
NZTA new campaign shows how drink driving will always end
The New Zealand Transport Agency and Clemenger BBDO have released a new campaign that stresses the same old story; if you drink and drive you will get snapped.
Movings & Shakings
TBWA\Group NZ names Catherine Harris CEO
Catherine Harris has been promoted to the role of TBWA\Group New Zealand chief executive officer.
News
TVNZ NZ Marketing Awards 2019: Philip Poole inducted enters TVNZ Marketing Hall of Fame
From beauty and personal care to chocolate, Philip Poole’s impact on New Zealand’s marketing industry is undeniable.
Partner articles
Pharmacy marketing – it’s all about brand awareness
The retail pharmacy industry has been going through an upheaval of late, new players coming into the market and disrupting the traditional model. Their secret weapon? Print.
News
Modern-day botany: how Scapegrace blended the taste of black
In the wake of Scapegrace Black hitting shelves, we talk to the distillery’s co-founder Mark Neal about how the new gin reaffirms what the brand stands for while pushing innovation in the spirits industry.
Features
Content marketing comes of age – part two
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
News
Breast Cancer Foundation NZ and Colenso BBDO teach your hands how to look for breast cancer
The Breast Cancer Foundation NZ and Colenso BBDO have launched Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
News
Effies 2019: DDB, FCB and Colenso BBDO lead finalists
The 100 finalists for this year’s Effie Awards have been announced and DDB leads the way with 28 mentions, followed by FCB and Colenso BBDO, both on 20.
News
Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
News
Out-of-home advertising on the move to get clearer results
Out-of-home advertising has a new innovation with real-time traffic sight reports. This new report will help advertisers use metrics and the data collected to get the best effects possible with out-of-home activations.
News
Ads of the week: 1 October
Bash those palms against each another repeatedly for Vogel’s, EECA, and L&P.
News
Refreshing or revolting? L&P and DDB launch a very different campaign
L&P has taken an interesting step with its latest campaign by DDB. Titled ‘The Best Day Ever’, the new campaign promotes itself as being ‘refreshingly different’, yet in some ways, it falls more into the refreshingly disgusting category.
News
Colenso BBDO named Asia-Pacific Agency of the Year at Spikes Asia
Colenso BBDO has taken the title of Asia-Pacific Agency of the Year at the Spikes Asia Festival of Creativity.
Partner articles
Stuff promotes print excellence with The Paper Planes
It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine through, partnering with Sir John Hegarty to announce The Paper Planes award.