Influencer marketing is still largely in its infancy, so knowing the best outcomes for success, and how to measure it, have only recently been agreed on. Judging success by likes, impressions, engagements, comments and shares is a very loose way when compared to hard stats like TVC or radio ratings. Yet social media influencer marketing is quickly becoming an important part of any marketing structure, so how do you measure success in this influencer run platform?
Executive creative directors Lisa Fedyszyn and Jonathan McMahon have resigned from Stanley St.
Stitch, a new advertising and marketing technology consultancy agency, has opened its doors. Stitch is led by co-founders Adnan Khan and Simon Wedde, and along with 30 years joint experience working with big international names, their newest venture is set to combine the best of strategy, data, advertising, and marketing technology to help businesses deliver better customer experiences.
Bank of New Zealand has launched its latest campaign ‘Kids’ Room’ via Colenso BBDO – and for anyone who has shared a room with a sibling, it will strike a chord.
Sometimes the brief can miss the mark when expectations are too tight. Here, Insight Creative tells us how the prescribed solution isn’t always the best course of action.