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The elusive battle of measuring the success of influencer marketing
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Influencer marketing is still largely in its infancy, so knowing the best outcomes for success, and how to measure it, have only recently been agreed on. Judging success by likes, impressions, engagements, comments and shares is a very loose way when compared to hard stats like TVC or radio ratings. Yet social media influencer marketing is quickly becoming an important part of any marketing structure, so how do you measure success in this influencer run platform?

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Stitch Consultancy opens strongly in New Zealand
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Stitch, a new advertising and marketing technology consultancy agency, has opened its doors. Stitch is led by co-founders Adnan Khan and Simon Wedde, and along with 30 years joint experience working with big international names, their newest venture is set to combine the best of strategy, data, advertising, and marketing technology to help businesses deliver better customer experiences.

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The Compendium: 4 October
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Our weekly dissection of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.

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Pak’nSave wins August’s Ad Impact Award
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August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’.