The inaugural print competition is set to bring out New Zealand’s most creative and innovative uses of print media, with a grand prize of $500,000 worth of advertising across Stuff’s multiple newspapers.
Brands, agencies and businesses are encouraged to submit their best print campaigns and advertisements before December 13. Next February will see a Gala dinner event hosting all nominees, with the winners being awarded by Sir John Hegarty.
Stuff general manager of newspapers Ben Rose says many marketers today underestimate the power and creative possibilities of print, and The Paper Planes competition is designed to showcase its continued relevance, value and just how hard it can work as an advertising platform.
“Newspapers still occupy an important position as a preferred source of news for many consumers – named by 1.7 million Kiwis as their most trusted source of information.
“Not only that, newspapers allow brands and advertisers to tell their stories in a tangible way that drives consumers to act. For these reasons, we’re excited to be launching The Paper Planes – and along with Sir John Hegarty we look forward to seeing the creative concepts unleashed by New Zealand advertisers. We hope The Paper Planes will let your imagination take flight,” Rose concludes.
Hegarty says the print medium is becoming increasingly important, especially in this day and age.
“In a world of fake news, driven by social media, the power of the printed word has become ever more valuable.”
Stuff chief executive Sinead Boucher says Stuff’s print titles are an integral part of its diverse business offering and play a critical role in the lives of readers and local communities.
“Across Stuff’s print and digital platforms, we reach more than 2.4 million Kiwis every day and we know our consumers enjoy different types of content and experiences across our different products. The Paper Planes initiative is born out of our consumers’ demand for thought-provoking, sophisticated and arresting content – and advertising – in our newspapers.”
To enter, or for further information about Stuff’s Paper Planes competition – including full judging criteria – click here.
This story is part of a content partnership between Stuff and StopPress.