Colenso BBDO has taken the title of Asia-Pacific Agency of the Year at the Spikes Asia Festival of Creativity.
Alongside Colenso, Dentsu Inc from Tokyo and BBDO Pakistan were second and third, respectively, on the Asia-Pacific Agency of the Year list.
Colenso BBDO’s success added to a good show for BBDO as BBDO Worldwide was named Network of the Year.
And the Asia-Pacific Agency of the Year title wasn’t all Colenso BBDO was celebrating either as the DB Breweries ‘I’m drinking it for you‘ campaign received a Grand Prix.
The agency also picked up three Gold, four Silver, eight Bronze and one of four Creative Effectiveness Spikes, across eight campaigns for DB Breweries, Spark, Skinny, Pedigree and Puppo.
About the win, Scott Coldham, managing director, says, it’s tough to compete with the region’s most elite agencies every year.
“Coming home with the Agency of the Year title is a true celebration of the creative thinking here in New Zealand – and as a collective of agencies from New Zealand, we certainly punched above our weight on the regional stage. And for Colenso to achieve Agency of the Year with work from five clients across eight campaigns is testament to the breadth of work we’re doing and we’re really proud of the result.”
Other local agencies celebrating Spikes success include DDB, which received two Golds, including one for Lotto’s ‘Lo5t‘ campaign in partnership with Blockhead VFX, Scoundrel Sydney and PHD Auckland, and one for Lifeline’s ‘The 72 Club‘.
Meanwhile, FCB took a Gold for the Ministry of Social Development/Office for Seniors Elder Abuse ‘Undercover Crossword‘ campaign.