Look a little closer: not just a Lotto ad

  • Advertising
  • September 23, 2019
  • StopPress Team
Look a little closer: not just a Lotto ad

In June Lotto NZ released its Powerball commercial, ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. However, the ad turned out to be something a little more. A month after its release Lotto NZ revealed that the ad was actually a ticket.

Hidden throughout the commercial were Lotto numbers, and viewers were challenged to find seven of them for their chance at a grand prize of $10,000 and 10 runner-up prizes of $1,000.

Lotto NZ created an interactive website to turn the search for the hidden numbers into a game, and drip-fed clues on social media and even the live Lotto draw.

Damon Stapleton, regional chief creative officer Australia & New Zealand, says “we wanted this ad to bring people one step closer to experiencing the thrill of a ticket.

“It’s not just the main character in the ad who’s searching for the lost ticket – it’s also the viewer”.

Annemarie Browne, Lotto NZ’s chief marketing officer says Lotto NZ is all about giving back to Kiwis.

“So why shouldn’t our ads give something back to viewers too? That’s the thought we went in with when creating ‘Lost’ – we wanted to create an ad that would both entertain viewers and reward them for their time.”

According to Lotto, New Zealanders spent a total of 872 days of combined time on the site searching for the lost numbers – and 53,000 people succeeded in finding seven numbers.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit