The 100 finalists for this year’s Effie Awards have been announced and DDB leads the way with 28 mentions, followed by FCB and Colenso BBDO, both on 20.
The finalists are spread across 17 categories and were determined by a panel of 240 judges in Auckland and Wellington.
As well as finalists, selections have been made for the paper that deserves title of ‘The Hardest Challenge’ which will be announced on awards evening.
On the night, all Gold Effie winners will also be eligible for the Grand Effie, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. As well as the accolade, the winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ.
Last year’s Grand Effie winner was DDB, and it also took home the Most Effective Agency of the Year title. With 28 mentions on the finalists lists, it’s set for another big night.
Winners will be announced at a ceremony held at Eden Park on 24 October.
See all finalists here or below.