DDB Australia/New Zealand has announced Damon Stapleton’s promotion to regional chief creative officer Australia/New Zealand. Stapleton previously held the role of chief creative officer at DDB New Zealand.
The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2019 TVNZ-NZ Marketing Awards. We can now reveal the entries that showed true out-of-the-box thinking to deliver impressive commercial results as we announce the 2019 finalists.
These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.
New Zealand out-of-home media continues to gain momentum, delivering 16 percent growth in the first half of 2019, compared to the same period in 2018. OMANZ members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.
Bauer Media has announced two executive team appointments and a number of advertising leadership roles as part of the new-look structure under new managing director Tanya Walshe.
Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page, including woollen speakers, shower puffs, oven mitts and bean bags. PLUS: we have extended this competition until next week, Thursday 11 July at 5pm, to give people more time to enter. Read on to see some of the entries, and if you have an idea that hasn’t been submitted yet, head here to submit it. Don’t forget to vote for your favourite, too.
Bridgette Tapsell, CEO of Whare PR, on creating an agency for iwi businesses.
The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.
At times, it’s been a white-knuckle ride for this homegrown value apparel retailer, but Postie seems to be facing its second century in business with confidence.
Finalists for The Radio Bureau’s Outstanding Radio Creative Awards have been announced with five finalists from some of New Zealand’s top creative agencies vying for the Grand ORCA and People’s Choice Award which will be announced on Monday 1 August.
Industry happenings at MediaWorks, Perceptive, Thrive PR and Val Morgan.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions and acquisitions across the industry.
Graham Medcalf takes a look at the week that was, covering the future of OTT, the spending power of the iGeneration, competitors taking their competition to the ASA, and brand safety across different categories.
Creative agency Augusto has launched an imaginative new television show on TVNZ’s children’s streaming platform HeiHei. The original show, called ‘What’s Your Problem?’ follows YouTube star Joseph Herscher and his team as they make hilarious contraptions in a bid to solve the annoying problems Kiwi kids face.
Dentsu Aegis Network has announced the acquisition of Davanti Consulting Ltd (Davanti), a New Zealand-based technology and business consultancy into Isobar Group.
The second GfK non-commercial radio industry survey for 2019 shows RNZ’s audience numbers remain strong – with 694,700 New Zealanders (10+) tuning into RNZ National and RNZ Concert each week.
Within 50 years, the dead are expected to outnumber the living on Facebook. Max Towle asks if being ‘friends’ with our deceased loved ones helps or hinders the grieving process.
Disguised as big blockbuster trailers, Vodafone’s latest cinema spots encourage cinemagoers to turn off their phones before the film begins.
Sportswear retailer Stirling Sports has launched a new campaign with Motion Sickness, celebrating the diversity of its customers and asking people to rise above their “haters” and prove them wrong.
Toby Barbour is the new CEO of Publicis Media’s Australian and New Zealand operations, effective immediately. Currently the CEO of Starcom Australia, Barbour will stay in as interim CEO of Starcom until a replacement is named.
The Pond has added a new digital recruitment lead to its leadership team – Hayden Baker.
This year, digital advertising is blowing out 25 candles as the first banner ad was placed a quarter century ago. At last week’s Adobe Symposium in Sydney, the milestone was celebrated with Adobe APAC head of advertising cloud Phil Cowlishaw taking a trip back in time to see how digital advertising has gone beyond banner ads and how marketers need to be considering more than just clicks.
The New Zealand media agency advertising market has finally returned to growth in May with a 2.3 percent year-on-year increase in agency bookings to $87.3 million.
A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.
Trade Me has chosen to partner with Clemenger Group agencies Clemenger BBDO Wellington and Colenso BBDO Auckland after a four-way pitch.
The NZ Transport Agency’s latest road safety campaign ‘Let Driving Distract You’ positions the car as a chance to escape the noise of messages, notifications and distractions offered by your cell phone.
