Augusto launches children’s television show on HeiHei

Creative agency Augusto has launched an imaginative new television show on TVNZ’s children’s streaming platform HeiHei.

The original show, called What’s Your Problem? follows YouTube star Joseph Herscher and his team as they make hilarious contraptions in a bid to solve the annoying problems Kiwi kids face. 

What’s Your Problem? has been created by the entertainment team of Augusto, commissioned by TVNZ for HeiHei and funded by NZ On Air. 

The project challenges the status quo, and Herscher and his team create an impressive array of contraptions through trial and error: from a sunscreen machine and exploding lunchbox to a sibling distracter and a room-tidier. 

The What’s Your Problem? team is made up of robotics engineering student Mikayla Stokes, world-leading contraptionist Brett Doar, and expert model-maker John Osborne.

Herscher says the show is ultimately about showcasing the importance of problem-solving through play.

“All you need is a little creativity and willingness to laugh at some failures along the way.”

Filmed in West Auckland’s Whoa! Studios, the series consists of ten episodes which are accompanied by a further ten Make Your Own instructional episodes to give kids a chance to indulge in some DIY themselves. The episodes will roll out weekly from 5 July to 30 August.

Gemma Gracewood, who created, wrote and produced the series alongside Herscher, says the partnership between Augusto and the show works well. 

“The series is a natural fit for us, it’s funny, it’s entertaining, it’s authentic, it’s climate-friendly and it appeals to the whole family. What’s Your Problem? ticks so many of the boxes Augusto likes to think outside of,” she says. 

HeiHei commissioner Kim Harrop says Herscher and his machines will be hugely appealing to Kiwi kids.

“His ability to take ordinary objects and turn them into something clever and unique is extraordinary. It shows kids that trying stuff out ust for the fun of it is cool. We look forward to the series sparking creativity and curiosity in Kiwi tamariki far and wide.”

The Augusto team responsible for the new show previously created the four-part kids’ web series Jiwi’s Machines. The agency’s entertainment arm is known for their work on New Zealand’s highest-grossing documentary, Chasing Great, web series Jessica’s Tree, children’s show Kune’s Kitchen, as well as comedy projects Short Poppies and The Best Foods Comedy Gala.

Creators – Gemma Gracewood and Joseph Herscher​
Executive Producer – Cass Avery
Director – Adam Prest and Gemma Gracewood with the Make Your Own episodes directed by Maddie Walker
Production Design – Joseph Herscher and Megan Vertelle​
Composers – Stephanie Brown and Fen Ikner

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