News
110 years later: Postie celebrates a milestone and its Kiwi roots
At times, it’s been a white-knuckle ride for this homegrown value apparel retailer, but Postie seems to be facing its second century in business with confidence.
Author Sarah Dunn
News
A shelfie, a song or a skit: Thankyou turns to customers for promotion
Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.
News
Tatty’s shows off its personality in staff-led campaign
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
News
Thinking outside the box: Casper’s Jeff Chapin on disrupting the mattress market
Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.
News
Local retailers crowned at Australasian Catalogue Association Awards
Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
News
Grocery store GoodFor breaks free from packaging
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
News
Targeting millennials? Think environmental sustainability and social responsibility
A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it’s about building value through values.
News
What H&M’s opening means for local competitors
Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.
News
Beacons, trackers and online stores: Hallenstein Glasson’s Chris Reid talks digital retail
Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group’s 110 stores in New Zealand and Australia but also online. And one thing he’s adamant about is that being omnichannel doesn’t equate to latching onto every new digital trinket.
News
Myer gives back with registry for abuse victims
Australian department store Myer has come out in support of the Salvation Army women’s refuge with its Give Registry campaign.
News
Post-it wars champion announced
Inspired by the Great Post-it Wars of 2016 in New York, OfficeMax launched its Instagram in June and posted a picture of a cartoon bird made out of Post-its on its head office window. When Warehouse Stationary followed suit with a Pac-man, the idea sparked a local Post-it war and soon windows all over town became works of art.
News
‘Chat-vertising’ and ‘advanced storytelling’, the latest in marketing strategies
WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.
News
A freak weather event?
A large, suspiciously chalky-looking crevasse opened up outside outdoor gear retailer Outfitters in Newmarket last night so we go owner Neil Stichbury’s take on the rare occurrence.
News
Kiwi Property hooks up with TVNZ to promote its fashion and beauty retailers
In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
Opinion
Selfies aren’t about narcissism, they’re an identity crisis
NZ Retail/The Register editor Sarah Dunn reckons there might be more to selfie culture than meets the eye.
News
They like me, they really like me. Right? Brands and the misguided allure of participation
TNS presented the results from its Connected Life 2015 survey on Friday. And, speaking at the event, Jacqueline Smart, head of planning at JWT, said brands had developed an unhealthy obsession with getting customers to participate in marketing campaigns. PLUS: TNS’ Ian Wentworth on how to get consumers to spend more and The Warehouse’s Craig Jordan on why the lines between ecommerce and retail don’t exist anymore.
News
The missed opportunity of cheesegate: Air New Zealand’s Cassie Roma on being fast and fun on social media
Speaking at the TNS Connected Life conference, Air New Zealand’s senior social media manager Cassie Roma advised brands to take the bait if the online community is urging them to have a bit of fun. The moral of this story, says Roma, is that if somebody is begging you to be sassy with them, be sassy.
News
Kiwis hooked on shopping in cyberspace
New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.
News
Mitre 10 harnesses the power of social media
Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.
News
Dick Smith embraces the madness of Sir Peter Leitch
We already know you just can’t beat the Mad Butcher’s meat. Now he’s teamed up with Dick Smith to show you just can’t beat their “mad” consumer electronics deals.
News
Mixing business with pleasure
Everyone’s so busy these days. So busy, it seems, that there’s not even enough time to get changed, as evidenced by Australian surfing brand Quiksilver’s release of a line of suits in Japan that you can wear surfing.
News
The customers speak in Roy Morgan’s satisfaction survey
Roy Morgan may have shut the doors of its New Zealand office, but it’s still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.
News
Facebook reveals Kiwi user habits—UPDATED
Over the last year, various media organisations—StopPress included—have on numerous occasions asked Facebook for user information specific to New Zealand, but the social media juggernaut was been unable to provide much beyond international stats and the fact that around two million Kiwis visit the site an average of about 15 times a day. However, yesterday, during a press conference held at the Seafarers building in Britomart, Facebook gave a room of journalists what they had been asking for by presenting a statistical breakdown of how New Zealanders use Facebook. PLUS: Facebook financial results for Q1 2015.